UserPath
Customer journey mapping and persona creation software.

What is UserPath?

UserPath is an intuitive platform designed for creating detailed customer journey maps, user personas, and user stories. It streamlines the process of understanding and visualizing user experiences, providing customizable templates for mapping interactions, touchpoints, and user flows. Users can efficiently organize insights, edit structured content, and generate actionable plans to enhance user-centric projects.

The platform offers features like flexible section layouts, image editing for persona visuals, integrated research notes, and seamless team collaboration. With a focus on clarity, connected context, and minimalist design, UserPath empowers teams to build empathy with their user segments and deliver more focused, effective solutions.

Features

  • Persona Creator: Build visual profiles for user segments
  • User Scenarios: Map stakeholder engagement touchpoints
  • User Stories: Define features as user actions and outcomes
  • User Flow Map: Visualize locations of user activity
  • Connected Workspace: Link personas, scenarios, experience maps, and notes
  • Structured Content Editing: Consistent and quick template-driven editing
  • Customizable Layout: Flexible section width and minimalist design
  • Persona Image Editing: Crop, tweak, and add filters to persona images
  • Emoji Integration: Add visual impact to sections
  • Multilingual Support: Enter text in any language

Use Cases

  • Developing a clear, actionable customer journey map for digital products
  • Creating visual user personas for project planning
  • Collaboratively documenting user stories and outcome mapping
  • Optimizing onboarding and customer experience strategies
  • Centralizing UX research notes and team insights

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