Zymplify B2B Intent-Driven Sales & Marketing Platform

What is Zymplify?

Zymplify offers a unified platform for B2B sales and marketing teams seeking to leverage buyer intent data. By consolidating insights from 20 different sources, it identifies companies actively researching solutions, allowing businesses to focus their efforts on prospects ready to engage. This approach helps eliminate guesswork in lead generation and reduces wasted resources on uninterested parties. The platform integrates real-time intent data directly into sales and marketing workflows, facilitating immediate action on buyer signals through automated and targeted campaigns.

The system provides distinct hubs tailored for different stages of the customer journey: Prospecting, Marketing, Sales, Customer Success, and CRM & Analytics. These hubs offer specialized tools, from identifying high-intent companies and automating marketing campaigns to managing sales pipelines and forecasting customer churn. This structure enables teams to streamline operations, improve efficiency, enhance customer retention, and track the return on investment for marketing activities, ultimately driving predictable revenue growth.

Features

Buyer Intent Identification: Pinpoints companies actively researching solutions using data from 20 sources.
Research Quadrant: Focuses efforts on companies actively seeking solutions, reducing outreach to uninterested prospects.
Integrated Sales & Marketing Tools: Combines intent data activation with marketing automation, sales pipeline management, and CRM functionalities.
Prospecting Hub: Features research quadrant, intent spikes, and multiple data feeds for targeted prospecting.
Marketing Hub: Includes marketing automation campaigns, social/blog management, and web visitor/lead tracking.
Sales Hub: Offers sales pipeline management, forecasting, and sales cadences.
CRM Hub: Provides contact management, list management, and data cleansing/verification tools.
Success Hub: Features customer management, expansion/churn forecasting, and churn management tools.

Use Cases

Identifying B2B companies actively looking for specific products or services.
Focusing sales and marketing efforts on high-intent prospects.
Automating targeted outreach campaigns based on buyer signals.
Improving lead quality and conversion rates.
Managing sales pipelines and forecasting revenue more accurately.
Enhancing customer retention through proactive success management.
Streamlining sales and marketing workflows within a single platform.
Tracking marketing campaign ROI from first touch to closed deal.

FAQs

How is Zymplify different from other sales and marketing platforms?

Zymplify combines high-quality, validated intent data from 20 sources with integrated sales and marketing tools in one platform, allowing users to find companies actively researching their solution and engage them directly.
How does Zymplify’s intent data work?

Zymplify collects intent signals (like website visits, content downloads, product research) from 20 sources in real-time. It combines behavioural, firmographic, and technographic data to identify companies actively researching solutions, enabling targeted outreach.
Is Zymplify suitable for small businesses?

Yes, Zymplify is designed for small and medium-sized B2B companies, offering access to high-quality intent data and advanced tools at a budget-friendly price point.
How quickly can users expect to see results with Zymplify?

Many users report improved lead quality and engagement within the first month, with a noticeable impact on revenue typically observed after 3-6 months of consistent use.
Can Zymplify integrate with existing tools?

Yes, Zymplify integrates with popular CRMs and sales/marketing tools like Salesforce and HubSpot, and offers connections to other tools to fit into existing workflows.