What is Swirl?
Swirl provides an interactive video platform designed to enhance the e-commerce customer journey. It empowers businesses to create a more engaging shopping experience through features like AI product specialists, user-generated video reviews, and streamlined in-video checkout.
Swirl helps businesses differentiate themselves and gain revenue, by identifying path-to-purchase barriers and offering actionable consumer intelligence. The platform supports the entire content lifecycle—from collecting and moderating user-generated video reviews with AI-powered sentiment analysis to publishing and analyzing video performance. Swirl offers customized and scalable solutions built with secure, robust infrastructure.
Features
- AI Product Specialist: Answers customer questions via search and chat, providing detailed product information.
- User-Generated Video Reviews: Customers can create video reviews explaining features, use cases, and product differentiation.
- AI-Powered Sentiment Analysis: Reviews video content and recommends approval or rejection, along with sentiment scoring.
- Integrated Commerce: Includes product tagging, native cart integration, and in-video checkout.
- Content Management System: Allows businesses to collect, moderate, and publish video reviews and ratings.
- Predictive Consumer Insights & Content Intelligence (AI): Get insight into consumer trends and content effectiveness.
- Video Analytics: Tracks and evaluates the effectiveness of video content.
Use Cases
- Boosting conversion rates on product pages.
- Enhancing customer engagement with interactive video content.
- Building trust through user-generated video reviews and social proof.
- Streamlining the path to purchase with integrated shopping features.
- Gathering actionable customer insights through video analytics.
FAQs
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How hard is it to integrate SWIRL onto my website?
Integrating SWIRL onto your website only requires a short copy-paste of a code. Our team will help you do this when you’re ready, so you don’t need any special technical integration. -
Can I try it out before subscribing?
Yes, we offer a free trial that allows you to experiment with a few features and share your first live commerce video with a limited list of friends. Book a demo above to chat with us and ask for a free trial. -
What if I don’t have any video content?
You can still start off with Shoppable Videos, by repurposing your social media videos with an ecommerce layer. These videos will be added as a carousel on your website and can significantly improve time spent as well as bring in new sales. -
What if my brand can’t afford influencers?
You don’t need to hire influencers to host your livestreams. Research shows that customers are more likely to trust brand experts or members of sales teams for live shopping. Just make sure your host is knowledgeable, can answer questions and is comfortable in front of the camera.
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Swirl Uptime Monitor
Average Uptime
100%
Average Response Time
205.13 ms
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