Tolstoy The Video Commerce Platform to Boost Sales and Reach New Customers

What is Tolstoy?

Tolstoy provides an all-in-one video platform specifically tailored for e-commerce brands aiming to leverage the power of video content. It enables businesses to integrate engaging video experiences directly into their websites and mobile applications. Users can automatically import existing videos from platforms like TikTok, Instagram, and Google Drive, or create new ones, including synthetic videos using AI capabilities. These videos can be made shoppable by tagging products, allowing customers to add items to their cart directly from the video player, streamlining the path to purchase.

The platform offers various formats for displaying videos onsite, such as carousels, stories, and widgets, enhancing user engagement and time spent on site without negatively impacting loading speed. Tolstoy integrates deeply with popular e-commerce tools like Shopify, Klaviyo, Yotpo, and Tapcart, ensuring video engagement data syncs seamlessly with existing workflows and customer profiles. It also features AI-driven personalization, recommending relevant product videos to customers, and provides analytics dashboards to track performance and conversions across different channels.

Features

Shoppable Videos: Integrate video feeds, stories, and carousels with direct add-to-cart functionality.
AI-Powered Personalization: Delivers personalized video feeds tailored to individual customer styles and tastes using an AI recommendation engine.
Shop App Integration: Feature shoppable videos on the Shop app home feed and store listings.
Tapcart Integration: Embed AI-powered, personalized video feeds within Tapcart mobile apps.
Synthetic Video Creation: AI tools to create product videos, transform Instagram posts, and bulk-create videos (Available in AI Creator plan and above).
Multi-Channel Embedding: Deploy videos across websites, landing pages, SMS campaigns, and email campaigns.
Extensive Integrations: Connects with Shopify, Klaviyo, Yotpo, Gorgias, HubSpot, Zapier, and more.
Performance Analytics: Dashboards track conversions, views, engagement, and performance across channels.

Use Cases

Increase conversion rates on e-commerce websites.
Enhance user engagement with interactive video content.
Reach new customers through Shop app video features.
Personalize the shopping experience within mobile apps.
Create scalable product video content using AI.
Improve marketing campaigns by embedding shoppable videos in emails and SMS.
Gather customer insights through video interactions and quizzes.
Showcase user-generated content (UGC) and video reviews effectively.

FAQs

Can I start using Tolstoy for free?

Yes, the Tolstoy Shop Videos plan, which includes Shoppable videos on the Shop app, is free to use indefinitely.
Do you offer free trials for paid plans?

Yes, you can start a 14-day free trial for the Pro and Business plans. For the Enterprise plan trial, you need to contact their Sales team.
Is featuring videos on the Shop app free?

Yes, featuring videos on the Shop home ‘Popular videos for you’ feed is 100% free.
What are unique impressions in the paid plans?

Unique impressions track the number of times your Tolstoy video was displayed to unique visitors.
What happens if I exceed my unique impressions limit?

Your videos will continue to run, and you will be automatically billed for the additional impressions according to the rate specified in your plan (Pro, AI Creator, or Business).