What is Caliber?
Caliber offers organizations a comprehensive platform for continuously monitoring corporate reputation and brand health through real-time stakeholder feedback. Unlike traditional media monitoring or periodic research, Caliber’s Real-Time Tracker gathers daily input from thousands of people worldwide, ensuring timely and representative insights for businesses.
This agile solution empowers companies to understand the impact of internal and external events on stakeholder perceptions, benchmark their brand against competitors, and integrate findings into broader business intelligence tools. Its customizable interface supports diverse sectors and enables organizations to close the gap between perception and reality, harnessing immediate data to boost communication effectiveness, enhance crisis responses, and support strategic decisions.
Features
- Real-Time Tracker: Continuously monitors stakeholder perceptions with daily data collection.
- Stakeholder Benchmarking: Compares brand reputation against competitors and sectors.
- Customizable Surveys: Allows for targeted questions to specific stakeholder groups.
- Integration Capabilities: Compatible with executive dashboards and business intelligence tools.
- Actionable Insights: Delivers data to inform crisis response, marketing, and communications.
- Expert Analysis: Offers workshops, reports, and consultancy on brand and reputation management.
Use Cases
- Monitoring public perception during crisis events.
- Benchmarking brand reputation versus competitors in different markets.
- Customizing stakeholder surveys for targeted feedback.
- Integrating real-time brand health insights with executive dashboards.
- Tracking the effectiveness of marketing and ESG communication strategies.
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