Brainsight Sharp Creative. Instant Attention

What is Brainsight?

Brainsight is an AI-powered platform designed to predict visual attention on creative assets such as images, videos, and landing pages. It helps users understand what captures viewer attention within the critical first seconds. By leveraging predictive eye-tracking technology, Brainsight generates heatmaps, gazeplots, and peekthrough analyses almost instantly, allowing businesses to see how their visuals perform without conducting traditional eye-tracking studies.

The platform provides benchmarked metrics like an Attention Score, which predicts the likelihood of an ad being noticed in its context (e.g., display, social media, OOH), and a Clarity Score, assessing the visual clarity and comprehensibility of the design. Brainsight offers AI-driven audits and actionable insights to optimize designs, evaluate branding elements, assess key messaging, and improve conversion potential. It enables pre-testing of designs, comparison of variants, and analysis of specific Areas of Interest (AOIs) to ensure visuals effectively engage the target audience before going live.

Features

Predictive Heatmaps: Generate AI-driven heatmaps, gazeplots, and peekthroughs showing viewer engagement and viewing order.
Metrics & Benchmarks: Measure visual effectiveness with benchmarked Attention Scores and Clarity Scores.
Actionable AI Insights: Receive AI-powered analysis and recommendations to optimize designs for attention, clarity, branding, and conversion.
Brand Performance Analytics: Track attention captured by branding elements like logos and CTAs.
Video Analysis: Analyze video content, including optional brand tracking with text and object recognition.
Website & Thumbnail Analysis: Generate scrolling webpage heatmaps and analyze YouTube thumbnails.
API Solutions: Integrate predictive heatmap capabilities and insights into existing workflows.

Use Cases

Optimizing advertising creatives for higher attention and impact.
Improving user experience (UX) and conversion rates (CRO) by analyzing website and landing page designs.
Pre-testing visual designs before launch to ensure effectiveness.
Ensuring key messages and branding elements capture audience attention.
Comparing design variants (A/B testing) based on predicted visual performance.
Analyzing video ad engagement and brand visibility.

FAQs

How is Brainsight different from other attention prediction tools?

Brainsight is platform-agnostic, supporting images, URLs, HTML5 ads, and videos with brand/text tracking. It offers proprietary Attention Benchmarks for specific ad types (display, social, DOOH) and higher video analysis allowances compared to some competitors. It combines scientific accuracy from neuroscience research with user-friendly application.
How accurate is Brainsight's predictive eye-tracking?

Brainsight achieves 94% accuracy compared to live eye-tracking studies, based on validated research and extensive real-world neuroscience data.
What is the difference between predictive and live eye-tracking?

Predictive eye-tracking models the initial, instinctive visual attention within the first ~3 seconds, which is highly predictable. Live eye-tracking measures actual visual engagement, which occurs after this initial phase and is less predictable.
What models is Brainsight built on?

Brainsight's AI engine uses proprietary data from Braingineers (a neuromarketing agency) and validated studies from universities like MIT. It employs predictive modeling and machine learning trained on live eye-tracking data from numerous participants across thousands of visuals.
How quickly can I get results from Brainsight?

Brainsight provides results almost instantly for images. Upload your visual, and within seconds, you receive heatmaps and insights. Video analysis takes slightly longer (usually a few minutes) due to processing multiple frames, and users are notified via email upon completion.