What is EyeQuant?

EyeQuant offers a sophisticated platform built on advanced neuroscientific research, artificial intelligence, and neural network modeling. It empowers UX, marketing, and product teams to make informed design decisions by simulating how users perceive and react to visual content within the critical first three to five seconds. This technology allows businesses to analyze designs across various channels, including websites, apps, email campaigns, display ads, and print materials, to optimize for user attention and conversion rates.

The platform provides instant, quantifiable insights into design effectiveness, eliminating the delays and costs associated with traditional user testing methods like focus groups or surveys. By understanding how elements such as color, contrast, layout, and branding impact user engagement, teams can refine their designs to ensure key messages and calls to action are clearly visible and compelling, ultimately leading to improved performance and a stronger return on investment.

Features

AI-Powered Attention Prediction: Simulates user attention in the first 3-5 seconds using AI and neural networks.
Cross-Channel Design Analysis: Evaluate designs for websites, apps, emails, display ads, and print.
Instant Design Feedback: Get immediate insights on design clarity and impact without traditional user testing.
Data-Driven Sign-Offs: Use quantifiable metrics to support design decisions and accelerate approvals.
Cost-Effective Analysis: Offers a faster, more accurate, and less expensive alternative to traditional user testing.
Seamless Integration: No-code setup, fully GDPR compliant, with Chrome Extension and Figma plugin available.
Clarity & Excitement Scores: Provides metrics to assess how clear, exciting, and compelling designs are.

Use Cases

Optimizing website layouts to improve user engagement and conversion rates.
Enhancing app interfaces for better user experience and task completion.
Designing more effective email campaigns that capture recipient attention.
Creating attention-grabbing display ads to increase click-through rates.
Refining print material designs for maximum impact.
Validating design mockups before development to save time and resources.
Improving analytics dashboard designs for better data visualization and comprehension.

FAQs

What kind of designs can EyeQuant analyze?

EyeQuant can analyze designs across any channel, including websites, apps, email campaigns, display ads, and print materials.
How does EyeQuant compare to traditional user testing?

EyeQuant provides instant feedback and is faster, more accurate, and less expensive than traditional methods like focus groups or surveys, without requiring code implementation.
Is EyeQuant GDPR compliant?

Yes, EyeQuant is fully GDPR compliant due to its no-integration, no-code implementation nature.
What technology powers EyeQuant?

EyeQuant combines advanced neuroscientific research, artificial intelligence (AI), and neural network modeling to simulate user reactions to designs.
Does EyeQuant offer browser or design tool integrations?

Yes, EyeQuant provides a Chrome Extension and a Figma plugin to integrate with your workflow.