AdRoll VS RollWorks

AdRoll Pricing

RollWorks Pricing

AdRoll

• AI-Powered Optimization: Utilizes advanced AI and machine learning to optimize entire marketing strategies based on insights from cross-channel campaigns.
• Retargeting Campaigns: Re-engages site visitors using real-time and historical data across websites and apps to drive conversions.
• Brand Awareness Campaigns: Increases brand visibility by reaching new, ideal customers across display, native, video, and social advertising.
• Audience Segmentation & Targeting: Creates dynamic audience segments from identified and anonymous contacts for hyper-targeted advertising using first-party data.
• Cross-Channel Analytics & Attribution: Provides consolidated reporting, performance insights, benchmarking, and cross-channel attribution from a single platform.
• Marketing Automation: Coordinates automated campaigns across display and social channels using an automation builder.
• Multi-Channel Ad Support: Supports various ad formats including display, video, native, connected TV, and social ads.
• E-commerce & Ad Platform Integrations: Connects with major e-commerce platforms (Shopify, WooCommerce, etc.) and advertising channels (Meta, TikTok, Google Ads, etc.).

RollWorks

• AI-Driven Targeting: Uses artificial intelligence for account and persona-based targeting
• Cross-Channel Engagement: Executes campaigns across multiple digital channels
• In-Market Account Finder: Identifies accounts showing purchasing intent
• Buyer Insights: Delivers actionable recommendations based on buyer signals
• Precision Advertising: Reduces wasted ad spend with focused efforts
• Full Funnel Measurement: Tracks, analyzes, and reports advertising influence on revenue
• Integration Capabilities: Connects seamlessly with major marketing and sales tech tools
• Dedicated Success Managers: Provides expert support and creative services

AdRoll Use Cases

• Optimizing full-funnel marketing campaigns for businesses.
• Increasing brand visibility and reaching new customer segments.
• Driving website traffic through targeted advertising.
• Re-engaging website visitors and converting prospects into customers.
• Analyzing marketing campaign performance across multiple channels.
• Automating advertising workflows across display and social media.
• Personalizing ad experiences based on user behavior and data.
• Managing advertising campaigns for e-commerce stores.
• Assisting marketing agencies in managing client campaigns.

RollWorks Use Cases

• Enhancing B2B account-based marketing campaigns
• Optimizing digital advertising spend and reach
• Aligning sales and marketing efforts to focus on high-value accounts
• Personalizing outreach and communications using buyer insights
• Measuring and scaling ABM strategy performance
• Generating full-funnel leads and growing revenue
• Identifying in-market accounts for targeted outreach

AdRoll FAQs

• What are AdRoll ad credits?

  AdRoll uses ad credits to distribute funds that customers can use for advertising within the platform. It functions as an account credit specifically for ad spend.
• Are there limitations on how the ad credits can be used?

  Yes, different ad credits might have specific usage limitations. Full details are available in the AdRoll Ad Credits Guide.
• How much does it cost to run an Ads package campaign?

  To launch a campaign with the Ads package, AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10.
• How is AdRoll pricing determined?

  AdRoll uses dynamic pricing based on CPM (cost per thousand impressions), which means the cost can fluctuate depending on market demand.
• How can agencies work with AdRoll?

  Agencies interested in partnering with AdRoll should visit the agency partnerships page on their website to request a meeting with their dedicated agency team.

RollWorks FAQs

• What industries benefit most from RollWorks?

  RollWorks is specifically designed for B2B organizations across various sectors, including technology and business services, to optimize account-based marketing and advertising strategies.
• How does RollWorks help align sales and marketing teams?

  RollWorks provides validated account lists, actionable buyer insights, and unified performance metrics, ensuring both teams focus on the highest-value opportunities and maximize ROI collectively.
• Does RollWorks integrate with existing marketing and sales tools?

  Yes, RollWorks offers seamless integrations with leading go-to-market and analytics platforms for efficient campaign execution and measurement.
• Can RollWorks track the impact of advertising on revenue?

  RollWorks offers comprehensive performance measurement, enabling users to assess how advertising investments influence revenue growth throughout the sales funnel.

Uptime Monitor

Uptime Monitor