What is AdRoll?
AdRoll provides a marketing platform driven by advanced AI and machine learning to streamline and enhance digital advertising campaigns. It enables businesses to manage, measure, and optimize their marketing efforts from a unified interface. The platform focuses on delivering targeted messages to the right audience at the optimal time across various channels including display, native, video, social, and connected TV ads.
By leveraging its AI capabilities, AdRoll helps users increase brand visibility among ideal customers through diverse ad formats. It facilitates the generation of website traffic by utilizing sophisticated ad targeting based on custom audience segments derived from first-party data. Furthermore, the platform assists in converting prospects and retaining customers through personalized retargeting strategies and provides comprehensive analytics with cross-channel attribution to understand campaign effectiveness and overall revenue impact.
Features
- AI-Powered Optimization: Utilizes advanced AI and machine learning to optimize entire marketing strategies based on insights from cross-channel campaigns.
- Retargeting Campaigns: Re-engages site visitors using real-time and historical data across websites and apps to drive conversions.
- Brand Awareness Campaigns: Increases brand visibility by reaching new, ideal customers across display, native, video, and social advertising.
- Audience Segmentation & Targeting: Creates dynamic audience segments from identified and anonymous contacts for hyper-targeted advertising using first-party data.
- Cross-Channel Analytics & Attribution: Provides consolidated reporting, performance insights, benchmarking, and cross-channel attribution from a single platform.
- Marketing Automation: Coordinates automated campaigns across display and social channels using an automation builder.
- Multi-Channel Ad Support: Supports various ad formats including display, video, native, connected TV, and social ads.
- E-commerce & Ad Platform Integrations: Connects with major e-commerce platforms (Shopify, WooCommerce, etc.) and advertising channels (Meta, TikTok, Google Ads, etc.).
Use Cases
- Optimizing full-funnel marketing campaigns for businesses.
- Increasing brand visibility and reaching new customer segments.
- Driving website traffic through targeted advertising.
- Re-engaging website visitors and converting prospects into customers.
- Analyzing marketing campaign performance across multiple channels.
- Automating advertising workflows across display and social media.
- Personalizing ad experiences based on user behavior and data.
- Managing advertising campaigns for e-commerce stores.
- Assisting marketing agencies in managing client campaigns.
FAQs
-
What are AdRoll ad credits?
AdRoll uses ad credits to distribute funds that customers can use for advertising within the platform. It functions as an account credit specifically for ad spend. -
Are there limitations on how the ad credits can be used?
Yes, different ad credits might have specific usage limitations. Full details are available in the AdRoll Ad Credits Guide. -
How much does it cost to run an Ads package campaign?
To launch a campaign with the Ads package, AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10. -
How is AdRoll pricing determined?
AdRoll uses dynamic pricing based on CPM (cost per thousand impressions), which means the cost can fluctuate depending on market demand. -
How can agencies work with AdRoll?
Agencies interested in partnering with AdRoll should visit the agency partnerships page on their website to request a meeting with their dedicated agency team.
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