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WordStream Stop wasting money in Google Ads.

What is WordStream?

WordStream provides a suite of online advertising tools and services designed to help businesses enhance their digital marketing efforts and achieve better results. It offers resources primarily focused on optimizing pay-per-click (PPC) campaigns, particularly for Google Ads and Facebook Ads, helping users identify areas for improvement and maximize their return on investment.

The platform features several free tools, including performance graders for Google Ads and Facebook Ads, a keyword research tool, and a website grader. Alongside these free resources, WordStream, through its parent company LocaliQ, delivers comprehensive marketing solutions encompassing Search Engine Optimization (SEO), social media marketing, search ads, display ads, video ads, and social ads management. These solutions leverage technology to automate optimizations and provide insights for improved campaign performance and lead generation.

Features

  • Free Google Ads Performance Grader: Provides an instant audit of Google Ads accounts, scoring performance in key areas like wasted spend, Quality Score, and click-through rate.
  • Free Facebook Ads Performance Grader: Assesses Facebook Ads performance to improve reach, results, and ROI.
  • Free Keyword Tool: Discovers relevant keywords for PPC and SEO, providing volume and cost-per-click data using Google Search data.
  • Free Website Grader: Analyzes website performance compared to competitors.
  • Marketing Solutions (via LocaliQ): Offers technology-backed services for SEO, social media marketing, search ads, display ads, video ads, social ads, and lead management.
  • AI-Powered Lead Management: Includes reporting, insights, tracking, and lead engagement solutions within the Customer Center.

Use Cases

  • Optimizing Google Ads campaigns to reduce wasted spend.
  • Improving Facebook Ads performance and ROI.
  • Conducting keyword research for SEO and PPC strategies.
  • Analyzing website performance against competitors.
  • Managing comprehensive digital marketing campaigns across multiple channels.
  • Generating and managing leads through an AI-powered platform.
  • Improving online visibility through SEO and listings management.
  • Running targeted display, video, and social ad campaigns.

FAQs

  • What free tools does WordStream offer?
    WordStream provides several free tools, including the Google Ads Performance Grader, Facebook Ads Performance Grader, a Free Keyword Tool, and a Website Grader.
  • How does the Free Keyword Tool work?
    You enter a keyword or URL, and the tool provides hundreds of relevant keyword suggestions tailored to your industry and location, along with volume and cost-per-click data based on recent Google Search data.
  • What kind of paid solutions are available?
    Through LocaliQ, WordStream offers comprehensive marketing solutions including SEO, social media marketing, search ads, display ads, video ads, social ads, listings management, and an AI-powered lead management platform.
  • How can I find out the pricing for WordStream's paid solutions?
    Specific pricing isn't listed online; you need to contact them or schedule a demo to discuss the solutions and their costs.
  • Who are WordStream's solutions designed for?
    Their solutions are designed for businesses, marketing agencies, and multi-location businesses looking to improve their digital marketing results.

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