Opteo The smarter way to manage Google Ads.

What is Opteo?

Opteo is an intelligent tool designed to optimize Google Ads management for businesses and marketing agencies. It functions by continuously monitoring Google Ads accounts, searching for statistically significant patterns within performance data. When potential areas for enhancement are identified, Opteo presents smart recommendations, referred to as 'Improvements'. These suggestions are data-driven and aimed at boosting conversions and overall campaign effectiveness.

Beyond recommendations, Opteo offers a comprehensive suite of features to streamline Google Ads workflows. This includes tools for monitoring performance trends, diagnosing issues, tracking budget spending, and generating customizable reports. Users can create reports with their branding to effectively communicate campaign value to clients or stakeholders. The platform also provides timely alerts regarding budget status or performance milestones, integrating with Slack for convenient notifications.

Features

Improvements: Smart recommendations based on performance data to boost conversions.
Keyword Management: Tools to manage and optimize keywords.
Ad Creative Improvement: Suggestions for enhancing ad copy and visuals.
Bid Optimisation: Recommendations for adjusting bids effectively.
Performance Monitoring: Track and diagnose performance issues with detailed graphs.
Budget Management: Tools to monitor and control ad spend.
Custom Google Ads Reports: Create branded reports for clients and colleagues.
Google Ads Alerts: Receive notifications for budget status and performance milestones.
Slack Integration: Get alerts delivered directly to Slack channels.
Shopping Ads Management: Specific tools for managing Google Shopping campaigns.

Use Cases

Improving Google Ads campaign performance.
Reducing time spent on manual Google Ads analysis.
Optimizing ad spend and budget allocation.
Generating professional performance reports for clients or stakeholders.
Monitoring multiple Google Ads accounts efficiently.
Identifying and implementing data-driven campaign improvements quickly.
Staying informed about critical account changes via alerts.

FAQs

What counts as Spend in Opteo?

The total monthly spend of all Google Ads accounts connected to Opteo.
Does Opteo support MCCs (My Client Centers)?

Yes, you can connect any combination of MCCs and individual accounts.
Is my data secure with Opteo?

Yes, data is encrypted using the latest technologies, payments are handled by Stripe, and NDAs can be signed if required.
Does Opteo support languages other than English?

Opteo is largely language-independent but does not support languages with double-width characters (like Japanese) or those that read right-to-left (like Arabic).
Will my clients know that I use Opteo?

No, your clients will not be notified. Changes made via Opteo will show up in their Google Ads change history as coming from the email address associated with your MCC.
Does Opteo offer annual billing discounts?

Yes, a two-month discount is available for accounts billed yearly. Contact support@opteo.com for details.
Does Opteo offer discounts for Google Grants clients?

Yes, discounts are supported for Google Grants clients on a case-by-case basis. Contact support for setup.