What is SegMetrics?
SegMetrics is a comprehensive marketing attribution and analytics platform designed to help businesses understand and optimize their entire customer journey. By connecting data from ad platforms, CRMs, email systems, payment processors, and more, SegMetrics provides marketing teams with accurate, actionable intelligence about which campaigns, touchpoints, and messages drive real revenue and high-value customers.
With features like advanced segmentation, custom dashboards, lifetime value (LTV) tracking, AI-powered insights, and privacy-compliant tracking, SegMetrics enables users to visualize every step from the first click to repeat purchases. The platform supports complex funnels, offers robust integrations, and ensures data consistency across multiple marketing tools, allowing marketers to make smarter decisions that increase profitability and growth.
Features
- Advanced Reporting: Generate in-depth analytics on every aspect of the marketing funnel.
- AI Insights: Utilize business intelligence AI to analyze data and identify actionable next steps.
- Customer Journey Mapping: Visualize and understand each step customers take, from acquisition to conversion.
- Advanced Segmentation: Filter customers by any action or demographic for deeper analytics.
- Custom Dashboards: Create and share tailor-made reports with your team.
- Accurate Ad Attribution: Track ROAS and attribute revenue across all campaigns and touchpoints.
- Full Funnel Optimization: Identify what converts leads into customers at each funnel stage.
- Customer LTV Visualization: Monitor customer value growth and retention over time.
- Traffic Fingerprinting: Employ advanced visitor tracking beyond standard methods.
- Over 100 Integrations: Seamlessly connect with major marketing, CRM, ad, and payment platforms.
Use Cases
- Optimizing advertising spend by identifying top-performing campaigns and channels.
- Tracking the entire customer journey for eCommerce purchases from first click to repeat order.
- Improving email marketing performance through precise engagement and revenue attribution.
- Segmenting customers to personalize communication based on behavior, actions, or demographics.
- Visualizing sales funnels for SaaS businesses to uncover what drives upgrades and renewals.
- Agencies generating client-winning insights and advanced attribution for marketing reporting.
- Analyzing membership site engagement and measuring which content and touchpoints increase retention.
- Unifying fragmented marketing data from various tools into a single source of truth.
FAQs
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What is an 'Active' contact?
Active contacts are those marked as active in your ESP, have visited your website, made a purchase, or have an active subscription or deal in the last 30 days. Anonymous visitors do not count. -
How long does it take to get started with SegMetrics?
Typically, it takes about 10 minutes to connect all your tools and another 10 to 15 minutes to install the pixel on your website. Onboarding support is available if needed. -
Are there long-term contracts required?
No, there are no long-term contracts. SegMetrics offers monthly or annual billing and you can cancel at any time. -
Can I change my subscription plan at any time?
Yes, you can change your plan anytime through the 'Account' tab in your dashboard. -
How does SegMetrics differ from other analytics tools?
SegMetrics specializes in middle-of-funnel engagement, connecting natively with ESPs to provide detailed insights into lead progression and what truly drives conversions.
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