What is Attribution?

Attribution offers advanced multi-touch attribution capabilities designed to provide businesses with a comprehensive view of their marketing performance. By tracking every user interaction—from acquisition to retention—the platform delivers actionable insights into customer acquisition cost (CAC), CAC payback, and LTV:CAC metrics in real-time.

The software supports granular analysis of marketing channels, empowering marketers to audit funnels, evaluate content impact, and measure affiliate-driven revenue across the entire customer journey. With seamless integrations and user-friendly out-of-the-box models, Attribution enables data-driven teams to maximize profitability and allocate marketing budgets with confidence.

Features

Multi-Touch Attribution: Tracks every visit, click, and dollar spent from acquisition through retention.
Real-Time Metrics: Provides immediate CAC, CAC payback, and LTV:CAC insights at granular levels.
Channel-Specific Analysis: Identifies channels driving the lowest CAC and highest return.
Content Impact Tracking: Measures how content affects marketing outcomes and retention.
Affiliate and Partnership Attribution: Quantifies partner-driven revenue impact and customer acquisition.
User and Account Level Tracking: Connects marketing data at detailed user and account levels.
Lifetime Funnel Insights: Follows customer journeys from initial contact through long-term retention.
Out-of-the-Box Integrations: Seamlessly connects with popular advertising and conversion platforms.
Auditable Source of Truth: Builds transparent, analysable reports for decision-making.

Use Cases

Tracking end-to-end customer journeys across multiple channels
Optimizing marketing budget allocations based on real CAC and LTV insights
Auditing marketing funnels for both B2C and B2B campaigns
Measuring the ROI of affiliate partnerships and marketing collaborations
Building a data-driven content strategy to reduce customer acquisition costs
Reporting real-time marketing performance to stakeholders
Identifying high-performing marketing channels for scalability
Analyzing the long-term effectiveness of various marketing touchpoints

FAQs

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and analyzing all the marketing touchpoints a user interacts with before converting, allowing businesses to understand the contribution of each channel to overall ROI.
Which metrics does Attribution track?

Attribution tracks customer acquisition cost (CAC), CAC payback, LTV:CAC ratio, and provides insights into channel-specific performance and funnel analytics.
Which types of businesses can use Attribution?

Attribution is suitable for B2B, SaaS, e-commerce, and marketplace businesses seeking to optimize marketing performance and budget allocation.
Does Attribution support integrations with advertising platforms?

Yes, Attribution offers out-of-the-box integrations with major advertising and conversion platforms for seamless analytics.
Is there support for different attribution models?

Attribution provides multiple out-of-the-box attribution models and supports customization based on business needs.