What is RB2B?

RB2B provides a solution focused on identifying anonymous website visitors, specifically targeting US-based traffic. Utilizing a proprietary, fully-permissioned publisher network alongside tracking technologies like cookies and device IDs, it reveals the identity of individuals visiting a website, going beyond company-level identification provided by reverse IP lookup methods. This allows businesses to gain deeper insights into who is interacting with their online presence.

The platform seamlessly integrates with major CRM systems, notably HubSpot and Salesforce, enabling businesses to push identified visitor data directly into their existing workflows. This integration facilitates automated outreach sequences, alerts sales representatives to high-intent visitors, enhances lead scoring accuracy, and helps track visitor activity on critical website pages. RB2B emphasizes compliance with US state privacy laws like CCPA/CPRA, stating that its US-only focus means GDPR does not apply to its core service.

Features

Person-Level Visitor ID: Identifies individual visitors on your website (US only).
Company-Level ID: [Coming Soon] Partnership with Demandbase for worldwide company identification.
HubSpot CRM Integration: Send visitor data to HubSpot for workflow automation.
Salesforce CRM Integration: Sync visitor information seamlessly with Salesforce.
Hot Pages Tracking: Monitor visitor activity on your most important website pages.
Hot Leads Identification: Filter and identify high-potential leads from anonymous traffic.
Page Suppression: Control which website pages are excluded from tracking.
Traffic Insights: Gain visibility into website visitor demographics and behavior (Annual Pro+ plan).
Third-Party Integrations: Connect with tools like Slack, Zapier, Clay, Instantly, Apollo.io, Outreach, and more.
Filtering Capabilities: Segment identified visitors based on criteria like ICP.
Repeat Visitor Identification: Track visitors who return to the site.
Pageview History: Access historical pageview data for identified visitors.

Use Cases

Identify anonymous website visitors.
Convert anonymous website traffic into actionable B2B leads.
Automate personalized sales outreach sequences.
Enhance lead scoring models with website activity data.
Increase outbound sales team productivity.
Discover specific decision-makers browsing the website.
Re-engage prospects who have gone silent ('un-stall deals').
Identify buying groups from the same company visiting the site.
Book more demos by targeting warm website visitors.
Analyze marketing channel effectiveness based on visitor profiles.

FAQs

How is RB2B different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

These companies typically use Reverse IP Lookup to match IP addresses to company names. RB2B uses a different method involving a proprietary publisher network to identify the specific individual visiting the website.
How does RB2B identify website visitors?

After installing the RB2B script, it identifies visitors previously known through its expansive, fully-permissioned publisher network using a combination of 1st and 3rd party cookies, device IDs, and IP addresses.
Does GDPR apply to RB2B?

No, because RB2B's database only contains profiles matched to US home addresses, and it uses IP ringfencing to resolve only US traffic. It does not intentionally target European or U.K. markets.
What are the benefits of identifying individual website visitors?

Benefits include connecting with prospects on LinkedIn, re-engaging stalled deals by seeing renewed interest, identifying buyer groups from the same company, and booking more demos from warm website visitors.
Can I opt-out of the RB2B network?

Yes, opt-out links are provided for CCPA/CPRA ('Do Not Sell My Info') and general database opt-out on their website.