What is podscribe.io?
Podscribe offers a comprehensive suite of tools for podcast advertising measurement, leveraging Artificial Intelligence for enhanced accuracy. It specializes in verifying ad placements across various platforms, including podcast apps, web browsers, and smart speakers, ensuring advertisers' messages reach the intended audience. The platform provides detailed insights into campaign performance, including household reach and frequency metrics.
Furthermore, Podscribe excels in attribution, connecting podcast ad exposure to tangible outcomes like website visits, purchases, and app installations. This allows advertisers and agencies to accurately assess the return on investment for their podcast campaigns. Publishers also benefit by using Podscribe to confirm ad delivery and provide transparent performance data to their sponsors, strengthening trust and demonstrating value within the podcasting ecosystem.
Furthermore, Podscribe excels in attribution, connecting podcast ad exposure to tangible outcomes like website visits, purchases, and app installations. This allows advertisers and agencies to accurately assess the return on investment for their podcast campaigns. Publishers also benefit by using Podscribe to confirm ad delivery and provide transparent performance data to their sponsors, strengthening trust and demonstrating value within the podcasting ecosystem.
Features
- AI Ad Verification: Confirms ad placements across diverse listening platforms using AI.
- Reach & Frequency Measurement: Quantifies unique household reach and ad exposure frequency.
- Multi-Touch Attribution: Tracks user actions (site visits, purchases, app installs) resulting from podcast ad exposure.
- Cross-Platform Tracking: Monitors ad performance on podcast apps, web players, and smart speakers.
- Publisher Verification Tools: Enables podcast publishers to verify ad delivery and report performance.
- Comprehensive Reporting Dashboard: Provides detailed analytics and insights on campaign effectiveness.
Use Cases
- Measuring the ROI of podcast advertising campaigns.
- Verifying ad placements for advertisers and agencies.
- Tracking website traffic and conversions driven by podcast ads.
- Analyzing audience reach and frequency for podcast campaigns.
- Providing proof of ad delivery for podcast publishers.
- Optimizing podcast ad spend based on performance data.
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