What is Podscribe?
Podscribe provides a comprehensive solution for modern audio advertising analytics. It serves advertisers, agencies, and publishers by offering tools to measure, improve, and scale campaign performance across various channels including podcasts, streaming audio, YouTube, CTV, radio, and more. The platform aims to bring digital-like measurement capabilities to the audio advertising space.
Key functionalities include pixel-based attribution to capture the full consumer journey and understand conversion drivers in real-time. Podscribe utilizes AI-driven automation for ad verification, checking placements against numerous common issues to prevent errors and maximize ROI. It also features automated reporting to centralize campaign data, incrementality testing to quantify the true impact of advertising efforts, and extensive discovery tools offering insights into shows, demographics, and competitor activities for informed media planning.
Features
- Pixel-Based Attribution: Accurately attribute ad-exposed conversions in real-time using pixels and first-party data across multiple channels.
- AI-Powered Verification: Automatically checks ad placements for over 18 common issues, providing alerts for delivery, placement, and copy errors.
- Automated Reporting: Ingests and centralizes campaign data for real-time analytics, airchecks, and exportable reports, reducing manual effort.
- Incrementality Testing: Measure the true conversion lift and incremental ROI driven by specific campaigns or channels with one-click testing.
- Discovery & Competitive Intel: Access data on over 25,000 shows, including demographics, ad loads, renewal rates, and competitor spending trends.
- Campaign Planning Tools: Analyze net new reach, audience overlap, and calibrate campaigns based on listener data for data-backed planning.
Use Cases
- Measuring podcast advertising ROI.
- Verifying audio ad placements and copy accuracy.
- Automating campaign reporting for podcast and streaming ads.
- Conducting incrementality testing for audio advertising campaigns.
- Researching and planning podcast ad buys using demographic and performance data.
- Analyzing competitor advertising strategies in the audio landscape.
- Optimizing ad spend across different audio channels.
- Scaling audio advertising efforts efficiently.
Related Queries
Helpful for people in the following professions
Podscribe Uptime Monitor
Average Uptime
99.75%
Average Response Time
208.67 ms
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