What is Plena?
Plena utilizes an AI-powered robot to automate and enhance B2B sales pipeline generation. It functions by scanning over 100 websites in real-time to harvest potential leads, extracting relevant data points for intelligent prospecting. The platform employs AI to analyze buyer intent derived from various sources, including social media activity, website visits, and event attendance, providing proof of intent for validation.
Furthermore, Plena enriches and verifies contact information by cross-referencing data from multiple providers like ZoomInfo, Lusha, and Apollo, while also checking for deliverability issues. This allows for personalized outreach triggered by prospect signals and intent keywords across multiple channels, including email, LinkedIn, SMS, phone, and ads. The tool operates by simulating human interaction within a browser tab to perform research and outreach tasks, aiming to improve lead quality and engagement rates.
Features
- Lead Harvesting: Utilizes AI robots to crawl over 100 websites for real-time B2B lead identification.
- Buyer Intent Analysis: Derives and scores intent information from multiple sources (exact-keyword and topic matches) with proof provided.
- Intent Signal Monitoring: Tracks over 25 locations (including social media, job postings, website visits) to capture buyer signals.
- Contact Verification & Enrichment: Cross-references and verifies contact data from sources like ZoomInfo, Lusha, Apollo, and performs deliverability checks.
- AI-Powered Personalization: Uses prospect signals, intent keywords, and profile attributes for timely and relevant outreach.
- Multi-Channel Outreach: Engages prospects across 9+ channels including Email, LinkedIn, SMS, Phone, and Ads.
- AI Lead Scoring: Reads publicly available data points to determine prospect intent and relevance.
- Activity-Based Prospecting: Enables timely and relevant outreach to a hyper-targeted audience based on their activities.
Use Cases
- Automating B2B lead generation and prospecting.
- Identifying and scoring high-intent buyers in real-time.
- Enriching and verifying sales contact data.
- Executing personalized multi-channel sales outreach campaigns.
- Improving sales outreach deliverability and response rates.
- Offloading lead research and nurturing processes.
- Finding leads via specific sources like Google Maps or website visitors.
FAQs
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How can I try Plena?
Simply submit your valid business contact information, and Plena will provide a trial account with preloaded credits. -
Does Plena have the highest data quality?
Plena sources and validates data from multiple top industry providers to ensure high quality. -
I have ZoomInfo, why do I need Plena?
Plena enhances data from providers like ZoomInfo by enriching it with buyer intent, LinkedIn details, personal emails, cell numbers, and verifies information across multiple sources.
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