What is Paragone?
Paragone is a Business Manager platform designed to empower performance marketers. It provides the tools necessary to efficiently manage and optimize social advertising campaigns.
The platform enables users to leverage CRM, Marketing Automation, and user base data for enhanced social advertising strategies. Paragone facilitates the analysis of high-traffic, multi-network campaigns and consolidates analytics and third-party attribution tools. This allows for swift monitoring of campaign performance, identification of bottlenecks, and collaborative performance reporting.
Features
- CRM Integration: Unleash the power of your CRM, Marketing Automation, and User base data via social advertising.
- Campaign Analysis: Analyze high traffic, multi-network campaigns.
- Consolidated Analytics: Consolidate scattered analytics and 3rd party attribution tools.
- Performance Monitoring: Monitor campaign performance and identify bottlenecks swiftly.
- Collaborative Reporting: Keep teams on plan with collaborative performance reporting.
Use Cases
- Maximize social media advertising reach.
- Optimize advertising revenue.
- Improve team productivity in managing campaigns.
- Analyze campaign performance across multiple networks.
- Centralize data and gain clear visibility on KPIs.
- Collaborative reporting among teams.
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