What is Superads?
Superads provides powerful reporting capabilities designed to assist marketers and agencies in analyzing their paid social advertising campaigns across platforms like Meta, TikTok, and LinkedIn. It focuses on delivering creative insights, helping users identify trends and make data-driven decisions to enhance campaign return on investment (ROI).
The platform simplifies the process of tracking ad performance by consolidating data from multiple channels into a single interface. Users can generate reports and dashboards to monitor key metrics, identify high-performing creative elements (such as copy, CTAs, and headlines), and understand what resonates best with their audience. Superads also includes AI-driven features for insights and tagging, aiming to reduce manual analysis efforts and improve the efficiency of creative reporting and optimization workflows.
Features
- Creative Performance Analysis: Create reports and dashboards to track ad performance across Meta, TikTok, and LinkedIn.
- Cross-Channel Insights: Compare performance across different social media channels.
- Granular Campaign Analysis: Analyze specific elements like copy, CTAs, and headlines.
- AI-Powered Insights & Tagging: Leverage AI for automated creative reporting improvements (beta).
- Collaboration Tools: Share interactive, automated reports with team members or clients.
- Multi-Account Analysis (Pro): Analyze data from multiple ad accounts simultaneously.
- AI Copilot: Interact with ad data using natural language queries.
- Data Export (Pro): Export reports for offline analysis or integration.
- Date Comparison (Pro): Compare performance metrics across different time periods.
Use Cases
- Analyzing paid social media campaign performance.
- Identifying top-performing ad creatives and elements.
- Optimizing ad spend across Meta, TikTok, and LinkedIn.
- Generating client-ready performance reports.
- Enhancing collaboration between marketing teams and designers.
- Tracking the impact of different ad copy and calls-to-action.
- Benchmarking creative effectiveness over time.
FAQs
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Can I cancel or downgrade Superads Professional at any time?
Yes. Superads Professional has a 30-day free trial, and after that it's billed on a monthly basis. There are no quarterly or yearly contracts. -
Why might my Meta conversion data differ from Ads Manager?
Superads currently uses a 7-day click, 1-day view attribution setting by default. Differences may occur if you use a different setting in Meta Ads Manager. Customizable attribution settings are planned for the future. -
Why am I not seeing data immediately after connecting my ad account?
Initial data loading takes about 30 minutes for the last 14 days and up to 1 hour for a full sync. Try refreshing after this period. If issues persist, contact support. -
How does Superads handle data confidentiality and security?
Superads encrypts data at rest and in transit. Data used for model training is anonymized and aggregated. Access is role-based and restricted. They comply with confidentiality agreements and prioritize data privacy.
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