What is Liine?
Liine serves as a comprehensive marketing hub designed for the unique needs of multisite healthcare, dental, and veterinary practices. It employs artificial intelligence to provide sophisticated call tracking and marketing analytics. The platform integrates seamlessly with existing technology stacks, including over 20 online scheduling platforms and various ad platforms like Google Ads, ensuring full-funnel visibility from initial contact to booked appointment. This system captures session-level marketing attribution for calls, web leads, and online bookings, consolidating all new patient interactions into a single source of truth without double counting leads.
The core functionality revolves around analyzing patient interactions using AI models to determine genuine new patient opportunities and track conversion outcomes, focusing on booked appointments as the key success metric rather than just clicks or call volume. Liine enables practices to optimize their advertising campaigns, particularly Google Ads, by setting actual bookings as the primary conversion event, which significantly improves cost-efficiency. Furthermore, it offers features for rapid web form lead follow-up using auto-call technology and HIPAA-compliant texting, alongside capabilities to match marketing data with EHR/PMS systems for detailed revenue impact analysis.
Features
- AI-Powered Interaction Analysis: Determines if interactions are new patient opportunities and tracks conversion to appointments.
- Advanced Call Tracking: Captures session-level marketing attribution for all incoming calls.
- Web Lead & Online Booking Capture: Integrates with web forms and 20+ online scheduling platforms.
- Google Ads Optimization: Sets booked appointments as the primary conversion event to improve ad spend efficiency.
- Automated Lead Management: Utilizes auto-call technology and HIPAA-compliant texting for rapid web lead follow-up.
- EHR/PMS Integration (Beta): Matches marketing data with patient records to calculate marketing ROI and revenue impact.
- HIPAA Compliance: Ensures all data handling meets healthcare privacy standards.
- Unified Dashboard: Provides a single view of all patient lead activity and marketing performance.
Use Cases
- Optimizing marketing budgets for multisite healthcare practices.
- Improving patient acquisition rates for dental groups.
- Enhancing lead conversion for veterinary clinics.
- Standardizing marketing analytics across private equity healthcare portfolios.
- Demonstrating marketing campaign ROI for healthcare marketing agencies.
- Increasing appointment booking rates from web form submissions.
- Tracking the revenue generated from specific marketing channels.
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