Billy Grace First-party data, Attribution, Analytics, and Optimizations in one platform

What is Billy Grace?

Billy Grace is an advanced AI-powered marketing platform designed to revolutionize online marketing efforts through unprecedented precision, intelligence, and efficiency. The platform addresses common marketing challenges by providing reliable first-party data tracking, modeled attribution, and centralized analytics in a single unified solution.

The platform stands out with its ability to deliver unbiased marketing data through first-party pixel technology, while offering AI-powered optimizations that automatically enhance campaign performance across multiple channels. It integrates seamlessly with major e-commerce platforms and provides GDPR-compliant solutions prepared for the cookieless future.

Features

First-party Data Tracking: Unmatched precision in tracking customer journeys
Modeled Attribution: Data-driven attribution combining Marketing Mix Modeling techniques
Centralized Analytics: Unified dashboard for all marketing channels
Automatic Optimization: AI-powered cross-channel campaign optimization
Creative Studio: AI-powered creative-level analytics
Multi-Channel Integration: Compatible with major e-commerce platforms

Use Cases

Marketing performance tracking and optimization
Cross-channel campaign management
Data-driven marketing decision making
Marketing ROI improvement
Customer journey analysis
Marketing budget allocation

FAQs

How are you prepared for the cookieless future?

Billy Grace is already fully aligned with the cookieless future by utilizing exclusively first-party cookies.
When is Billy Grace relevant for me?

Billy Grace is highly relevant for every company with at least a monthly ad spend of €10k and 300 monthly conversions. In general, these factors apply to SMEs, corporate companies, and marketing agencies.
How do you cope with GDPR laws & regulations?

Billy Grace is entirely GDPR-compliant. Our first-party pixel anonymizes all tracking data, which ensures we comply with GDPR rules.