What is Insider?
Insider is a comprehensive, AI-powered platform designed to help marketing teams deliver individualized customer experiences across multiple channels. It combines the power of a Customer Data Platform (CDP) with robust journey orchestration, personalization, and insights capabilities.
The platform leverages predictive, generative, and conversational AI (Sirius AI™) to optimize marketing efforts and increase efficiency. By unifying customer data and providing actionable insights, Insider empowers marketers to create targeted campaigns, personalize interactions, and ultimately drive revenue growth.
Features
- Customer Data Management: 360° customer profiles and data activation.
- Journey Orchestration: Build consistent, timely, and relevant one-to-one experiences.
- Personalization: Combine unified customer data and AI to deliver personalization at scale.
- Insights and Analytics: Real-time insights and detailed performance reports.
- AI & Machine Learning: Leverage generative, predictive, and conversational AI (Sirius AI™).
- Cross-Channel Capabilities: Engage customers across web, email, SMS, app, WhatsApp, web push, and more.
Use Cases
- Optimize Customer Acquisition
- Increase Customer Engagement
- Reduce Customer Churn
- Target the right audience to generate more leads
- Engage customers with seamless on-site experiences
- Improve customer loyalty by delivering relevant, timely experiences
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