What is Growth Channel?
Growth Channel offers a sophisticated platform designed to enhance digital advertising strategies through the power of artificial intelligence. It enables users to identify specific audience segments and engage them across a wide array of programmatic advertising channels, including Connected TV (CTV), Digital Out-of-Home (DOOH), audio, mobile, video, and display ads. The platform integrates with over 275 advertising partners and 225+ ad exchanges, allowing for extensive reach beyond traditional social media and search campaigns.
Leveraging AI, the tool facilitates the creation of detailed customer profiles and personas within seconds, utilizing data from over 50 sources. It features advanced capabilities like geofencing to target individuals based on real-time or historical location data, supporting audience building for advertising, email, and postal campaigns. Growth Channel aims to streamline the advertising process by providing built-in integrations, eliminating the need for separate DSP, SSP, or DMP licenses, and offers comprehensive analytics to measure campaign impact both online and offline.
Features
- AI-Powered Audience Identification: Pinpoint and reach niche audiences across various digital channels.
- Multi-Channel Programmatic Advertising: Run campaigns on Mobile, Video, CTV, Audio, DOOH, Native, Display, Meta Ads, and In-Game.
- Campaign Optimization: Enhance ad performance across numerous DSPs & SSPs.
- Geofencing Capabilities: Target users based on real-time and historical location visits (up to 12 months look-back in the US).
- AI Customer Profiling: Generate customer personas quickly using data from 50+ sources.
- Integrated Ad Ecosystem: Access 225+ ad exchanges and 275+ integrations without separate licenses.
- Performance Analytics: Measure online and offline impact of advertising campaigns.
- Contextual AI Ads: Deliver relevant ads based on content context.
Use Cases
- Running targeted programmatic advertising campaigns across multiple channels.
- Identifying and reaching specific customer segments for marketing initiatives.
- Using geofencing to target event attendees or visitors of specific locations.
- Building detailed AI-driven customer personas for marketing strategies.
- Optimizing ad spend and improving Return on Ad Spend (ROAS).
- Measuring the effectiveness of digital advertising campaigns.
- Expanding advertising reach beyond search and social media platforms.
FAQs
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What payment options are available?
You can connect a credit card or checking account for media spend. Subscription billing uses credit card payments, with alternative options available upon request. -
Can I change my subscription plan later?
Yes, you can switch between subscription plans at any time. -
Is the advertising spend (CPM) included in the monthly subscription fee?
No, the ad spend (CPM) is separate from the subscription cost. -
Are there additional fees beyond the subscription and ad spend?
The primary costs are the subscription and CPM-based ad spend. Optional add-ons like managed services incur extra charges. -
What types of ad exchanges can be targeted for Connected TV (CTV) ads?
A wide range including Charter, Clypd, Comcast, DirecTV, Hulu, NBCU, SlingTV, SpotXchange, Telaria, and others can be targeted, with options to include or exclude specific ones.
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