What is ad:personam?
Experience a streamlined approach to digital media planning and buying with a powerful AI Media Planner. This tool leverages advanced OpenAI models and the integrated Data Marketplace to generate personalized, data-driven campaign strategies. It facilitates the creation of omnichannel campaigns, ensuring optimal performance across CTV, display, video, and mobile platforms.
Furthermore, the Self-Serve DSP provides comprehensive capabilities for managing programmatic advertising. From campaign setup to optimization, the intuitive platform simplifies the entire process. It allows users to upload and manage various ad formats and gain access to a global ad inventory and data providers.
Features
- Omnichannel Campaigns: Plan and optimize strategies across CTV, display, video, and mobile.
- AI-Driven Insights: Leverage advanced analytics to gain insights on audience behavior.
- Data-Driven Optimization: Unlock insights from ad:personam's Data Marketplace to optimize targeting.
- Self-Serve DSP: Manage programmatic campaigns with powerful tools and insights.
- Customizable Targeting Options: Choose from a variety of targeting capabilities to reach your ideal audience.
- Real-Time Reporting: Track campaign performance and optimize strategies on the fly.
- SPO (Supply Path Optimization): Optimize ad spend by targeting the most effective and transparent supply paths.
- Brand Safety: Integrate safety measures with trusted partners like IAS and DoubleVerify.
- Curated Deals: Access pre-negotiated PMP deals offering premium ad inventory.
- Looker Studio Integration: Integrate campaign data directly into Looker Studio.
Use Cases
- Creating personalized, data-driven campaign strategies.
- Managing programmatic advertising campaigns.
- Optimizing ad spend and maximizing reach.
- Targeting specific audiences with precision.
- Analyzing campaign performance in real-time.
- Streamlining digital media planning and buying.
FAQs
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What is media planning?
Media planning is the process of strategically selecting a mix of media channels to achieve marketing objectives. This includes determining the target audience, budget, and timing of ad placements to maximize campaign effectiveness. -
What is the AI Media Planner?
The AI Media Planner is a tool that uses artificial intelligence to help create and optimize media plans. It leverages data and algorithms to suggest the best strategies for reaching target audiences across various channels. -
How does the AI Planner create campaign strategies?
The AI Planner uses OpenAI models and data from the ad:personam Data Marketplace to analyze your business objectives and create tailored campaign strategies. It considers factors like audience demographics, behavior, and preferences to suggest optimal ad placements and targeting options. -
Can I use the Self-Serve DSP after generating a plan?
Yes, you can seamlessly transition from using the AI Media Planner to the Self-Serve DSP to manage and execute your generated campaign plans. -
How much does ad:personam’s Self-Serve DSP cost?
ad:personam's Self-Serve DSP offers several pricing plans. A free plan is available for the AI Media Planner. Paid plans start at €149 per month for the Starter plan and €299 per month for the Pro plan, each offering additional features and capabilities.
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ad:personam Uptime Monitor
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