Forelight Customer Insights at Scale Across the Product Lifecycle.

What is Forelight?

Forelight facilitates scaling customer interview insights across every stage of the product lifecycle, from initial ideation through to product expansion. It employs an AI agent named Leo to automate the interview process, presenting stimuli, collecting responses, and adapting dynamically to participant flow. This approach allows for conducting numerous interviews simultaneously across various languages and devices (desktop & mobile), offering the efficiency of a human interviewer at a significantly faster pace. The platform supports screen and video recording to capture participant interactions with stimuli like images, videos, prototypes, and A/B tests, ensuring comprehensive data collection.

The tool aids in overcoming data overload by using AI to quickly analyze information, answer specific research questions, and generate interactive reports. It integrates seamlessly with tools like Salesforce, HubSpot, and Zoom, and supports custom integrations. Forelight helps build global consumer insight communities, providing a continuous stream of actionable feedback. This accelerates the product lifecycle, de-risks initiatives through predictive analytics, and enhances operational agility by enabling rapid adaptation to market changes.

Features

AI Video Interviews: Leo, the AI moderator, conducts scalable video interviews, presents stimuli, collects responses, and adapts dynamically.
Multilingual Capabilities: Conduct interviews in numerous languages suitable for the target audience.
Screen & Video Recording: Capture video responses and analyze participant interactions with stimuli.
Dynamic Questions: AI adjusts interview flow and uses probing questions based on participant responses.
Unlimited Scale: Conduct as many interviews simultaneously as needed.
AI Qualitative Analysis: Automatically analyzes interview data to uncover insights and patterns.
AI Companion: Ask the AI specific questions to extract qualitative insights from project data.
Interactive Dashboard: Build customizable dashboards to explore insights using various analytics.
Seamless Integrations: Connects with tools like Salesforce, HubSpot, Zoom, with custom integration options.
Global Consumer Insight Community Building: Cultivate an international network for continuous feedback.