Aptitude Listen to your customers at scale

What is Aptitude?

Aptitude revolutionizes customer research by leveraging AI technology to conduct and analyze interviews at scale. The platform enables businesses to automate their research process through AI-moderated interviews, effectively combining the qualitative depth of personal interviews with the quantitative reach of surveys.

The system features customizable discussion guides, intelligent follow-up questioning, and automated insight synthesis. Users can create tailored research studies, while the AI moderator engages participants in meaningful conversations and uncovers detailed reasoning behind responses, all while automatically summarizing transcripts and identifying key themes for actionable business insights.

Features

Customizable Study Design: Build personalized discussion guides and moderator instructions
AI Interviewer: Conducts hundreds of simultaneous interviews with smart follow-up questions
Automated Insight Synthesis: Summarizes transcripts and identifies key themes automatically
Scale Management: Handles multiple interviews simultaneously while maintaining conversation quality
Research Customization: Allows addition of relevant files and study materials

Use Cases

Product Testing and Validation
Market Research and Brand Perception Studies
Customer Experience Analysis
User Research
Brand Positioning Research
Customer Feedback Collection

FAQs

How many interviews can be conducted simultaneously?

The platform can conduct hundreds of interviews simultaneously while maintaining conversation quality and depth.
What types of research can be conducted using Aptitude?

Aptitude supports various research types including product testing, market research, and usability testing (coming soon).