Fello Unlock the profit in your database.

What is Fello?

Fello provides an AI-driven marketing platform specifically tailored for the real estate and mortgage industries. It integrates seamlessly with existing Customer Relationship Management (CRM) systems, transforming them into powerful engines for identifying and converting leads. By synchronizing with a user's database, Fello enriches contact information with extensive property and behavioral data, filling in gaps and creating comprehensive profiles. This process aims to uncover hidden selling opportunities within existing contact lists.

The platform employs automated marketing strategies, delivering personalized consumer experiences through branded landing pages, widgets, and targeted messaging via email and postcards. Fello utilizes its AI component, Fello IQ, to score leads based on their likelihood to convert, assist in drafting effective follow-up communications, and track market activity. It provides real-time insights into which contacts are listing properties, enabling professionals to act promptly on potential deals and nurture leads effectively towards conversion.

Features

CRM Sync: Seamlessly connects with any CRM to sync activity in real-time.
Data Enrichment: Fills gaps in contact databases with property, homeowner, and behavioral data.
Automated Marketing: Nurtures contacts on autopilot with personalized email and postcard campaigns using property and engagement data.
Fello IQ (AI Intelligence): Provides AI-powered lead scoring, contact-to-owner matching, contact summaries, smart content generation, and smart sending optimization.
Property Intelligence: Tracks database contacts listing properties, providing insights into competitive activity.
Hyper-Targeting: Filters databases by ownership, mortgages, expired listings, and over 500 other parameters.
Lead Capture Tools: Offers prebuilt landing pages, forms, lead capture widgets, and QR codes.
Performance Analytics: Delivers reports on content engagement, lead interactions, and campaign effectiveness.
White-Labeled Branding: Allows customization of consumer-facing marketing materials with user branding.

Use Cases

Identifying potential home sellers hidden within an existing CRM database.
Automating lead nurturing campaigns for real estate contacts.
Converting old buyer leads into active seller leads.
Improving marketing outreach with personalized, data-driven messaging.
Scoring leads to prioritize follow-up efforts effectively.
Tracking competitor activity related to contacts in the database.
Generating leads through branded landing pages and widgets.
Enhancing real estate marketing strategies with AI-driven insights.

FAQs

How does Fello enrich contact data?

Fello finds and fills gaps in your database using comprehensive property data (MLS, tax records, public records, loans) and behavioral/consumer engagement data. It can also append missing addresses through automated workflows or as an add-on.
What is Fello IQ?

Fello IQ is the AI component of the platform. It scores leads, helps draft outreach messages, provides contact summaries, powers smart content updates, optimizes email sending times, and matches contacts to property owners.
What CRMs does Fello integrate with?

Fello seamlessly connects and syncs with any CRM in real-time.
How quickly can I get started with Fello?

Fello aims for a quick setup, often within days, and offers comprehensive training and onboarding support, including help with CRM connection and branding setup.
Does Fello help with compliance?

Yes, Fello helps with compliance by automatically generating and storing Proof of Consent certificates for form submissions (FCC & TCPA) and offers automated Do Not Call (DNC) verification as an add-on.