Lofty The AI-Powered Platform for Real Estate Professionals

What is Lofty?

Lofty provides an integrated, AI-driven solution tailored specifically for the real estate industry. It consolidates essential tools into one platform, including a sophisticated Customer Relationship Management (CRM) system, comprehensive lead generation capabilities spanning over 33 methods, automated marketing features, and the creation of professional, SEO-optimized IDX websites. This streamlines workflows for agents, teams, and brokers, enabling efficient management of client interactions and property listings.

Leveraging Artificial Intelligence, the platform features components like the AI Copilot and AI Sales Essentials. The AI Copilot assists with daily operational tasks 24/7, enhancing agent productivity. AI Sales Essentials functions as a virtual assistant for capturing, qualifying, and nurturing leads towards appointments. Additional tools like the AI Marketer automate social media activities, while 'Smart Plans' optimize lead nurturing strategies, ultimately aiming to simplify the sales and marketing process and help real estate professionals close more deals faster.

Features

AI Copilot: Streamlines daily business operations and maximizes agent productivity 24/7.
AI Sales Essentials: Acts as a virtual ISA for lead capture, qualification, appointment setting, and call screening.
AI Marketer: Automates social media marketing, creates/schedules posts, and generates content ideas.
Smart CRM: AI-powered CRM to identify and develop sales opportunities, manage clients, and automate follow-ups.
Lead Generation: Offers over 33 ways to generate real estate leads, including Google PPC, LSA, direct mail, and 360° marketing campaigns.
Agent Websites: Provides SEO-optimized, customizable IDX websites.
Social Studio: Fully automated social media marketing tool.
Marketing Automation (Smart Plans): Nurtures leads to maximize conversion and uncover opportunities.
Dynamic CMA: Creates custom-branded and interactive Comparative Market Analysis reports.
Power Dialer: Scales outbound communications to leads, team members, and customers.
Transaction Management: Streamlines transactions from start to finish with paperless tools and a full reporting suite.
Mobile Apps: Provides platform access via mobile applications, including the Closely App for home search.

Use Cases

Automate marketing programs for real estate agents.
Capture and convert more real estate leads into deals.
Streamline sales processes for real estate teams.
Maximize collaboration among team members.
Increase sales volume for real estate teams and brokerages.
Boost agent productivity and lower operating costs for brokers.
Manage client relationships and sales pipelines with an AI CRM.
Generate leads through various digital and traditional marketing channels.
Automate social media posting and content creation.
Create professional IDX websites for lead capture.
Nurture leads effectively using automated Smart Plans.

FAQs

Why choose Lofty?

Lofty offers intelligent engagement tools, automated lead nurturing, optimized lead generation and listing alerts, and solutions for team and brokerage management, aiming to simplify real estate processes.
Can I link the Lofty CRM to other platforms?

Yes, Lofty integrates with various platforms including Gmail, Google Calendar, Zillow, Zapier, MailChimp, and others, with continuous efforts to add more integrations.
How can Lofty help me get leads?

Lofty utilizes a sophisticated ad management system with macro insights and AI optimization for budget allocation, keyword selection, and targeting to run tailored lead generation campaigns.
What are "Smart Plans" for?

Smart Plans combine and enhance drip campaigns and action plans by automatically recommending best practice approaches based on a lead's behavior and profile, facilitating confident contact.
Where will my branding ads be shown?

Lofty uses smart retargeting, meaning your branding ads can appear across the web where your prospects visit, potentially including sites like The New York Times or Facebook.