Clixtell Dominate Your Digital Marketing with Call Tracking, Click Fraud Protection & Session Recording

What is Clixtell?

Clixtell provides comprehensive solutions designed to enhance digital marketing effectiveness and safeguard online advertising investments. Its platform integrates advanced call tracking, robust click fraud protection, and detailed website video recording to offer a holistic view of customer interactions and campaign performance.

The call tracking software identifies the specific keywords, campaigns, and advertisements that drive phone calls and conversions, mapping the customer journey from initial search to final action. This data integrates with Google Analytics and Google Ads, enabling users to refine campaigns for better return on investment. Simultaneously, the click fraud protection service monitors website traffic in real-time, detecting and automatically blocking fraudulent clicks on Google Ads and Bing Ads campaigns. Additionally, the website session recorder captures user interactions, including mouse movements, clicks, scrolls, and text input, providing visual insights into visitor behavior to improve website usability and conversion rates.

Features

Advanced Call Tracking: Reveals which search keywords, campaigns, and ads generate calls and conversions.
Customer Journey Mapping: Tracks the full path from search through website visit to call and conversion.
Analytics Integration: Feeds call tracking data into Google Analytics & Google Ads for optimization.
Click Fraud Detection: Monitors every website visit to identify fraudulent click activity.
Automatic Ad Blocking: Prevents attackers from seeing protected Google Ads & Bing Ads.
PPC Budget Security: Protects advertising spend by blocking invalid clicks.
Website Session Recording: Visually records visitor interactions including mouse movements, clicks, scrolls, and text input.
Visitor Behavior Insights: Helps understand how users navigate and interact with a website.

Use Cases

Optimizing PPC campaigns by identifying high-performing keywords and ads based on call conversions.
Protecting Google Ads and Bing Ads budgets from invalid and fraudulent clicks.
Understanding user behavior and identifying friction points on a website.
Improving website design and usability based on recorded user sessions.
Measuring the effectiveness of different marketing channels in generating phone leads.
Enhancing marketing ROI by focusing resources on successful campaigns and channels.