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charles AI-Powered Conversational Marketing Platform for WhatsApp, Facebook & Instagram

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Home: https://www.hello-charles.com

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What is charles?

charles provides a comprehensive conversational marketing platform designed to help businesses leverage messaging channels like WhatsApp, Facebook Messenger, and Instagram Direct for enhanced customer engagement and revenue growth. It focuses on creating meaningful interactions throughout the customer lifecycle, from lead generation using chat-ins and ads to driving conversions with personalized campaigns and retaining customers through targeted, automated messaging.

The platform integrates AI agents built with a brand-safe Retrieval-Augmented Generation (RAG) setup, ensuring accurate and context-aware responses based on the company's knowledge base. Businesses can automate customer journeys, segment audiences for targeted communication, and analyze performance through detailed analytics. charles emphasizes ease-of-use, security, and GDPR compliance, offering integrations with CRM/CDP platforms like Emarsys and Klaviyo to support cross-channel marketing strategies.

Features

  • AI Agents: Scale personalized customer interactions using brand-safe, context-aware AI.
  • Automated Journeys: Create no-code automated messaging sequences for various customer touchpoints.
  • Campaign Management: Design, execute, and manage promotional campaigns across messaging channels.
  • Multi-Channel Support: Engage customers on WhatsApp, Facebook Messenger, and Instagram Direct.
  • Audience Segmentation: Refine target groups for personalized and effective communication.
  • Analytics & Reporting: Track key performance indicators (KPIs) and optimize campaigns based on data.
  • Integrations: Connect with CRM/CDP platforms like Emarsys and Klaviyo for unified data.
  • GDPR Compliance Support: Tools and guidance to maintain data privacy standards.
  • Chat-ins: Generate leads by bringing website visitors and offline users into chat.
  • Brand-Safe AI: Utilizes RAG technology to ensure AI responses are accurate and aligned with brand voice.

Use Cases

  • Generating leads via website popups, click-to-chat ads, and QR codes.
  • Driving sales conversions through personalized messaging campaigns.
  • Retaining customers with automated event-based triggers (e.g., abandoned cart, restock alerts).
  • Automating promotional sendouts to segmented audiences.
  • Scaling customer service and support with AI-powered agents.
  • Building customer loyalty and relationships via preferred messaging channels.
  • Implementing cross-channel marketing strategies with CRM/CDP integration.

FAQs

  • How do businesses typically access the WhatsApp Business Platform (API)?
    Medium to large businesses usually use the WhatsApp Business Platform (API) via an official WhatsApp Solution Partner like charles, a Tech Provider, or by building the software themselves. Solution Partners offer a user interface and support.
  • Can businesses use charles messaging channels in compliance with GDPR?
    Yes, charles is designed to support GDPR compliance, particularly regarding data consent (like double opt-in and unsubscribe options) and data management (handling customer information and data storage).
  • What differentiates charles AI from other chatbots?
    charles AI is brand-safe, using a Retrieval-Augmented Generation (RAG) setup that consults a knowledge base for accurate responses. It's built for specific use cases, provides authentic interactions using customer data, and includes safety controls like voice and tone management.
  • Does charles support messaging channels besides WhatsApp?
    Yes, the charles platform also supports Facebook Messenger and Instagram Direct as conversational messaging channels.
  • What costs are involved in using the WhatsApp Business Platform (API)?
    There are typically two main costs: Meta fees charged per template message based on country, and the fees charged by the platform provider (like charles) for using their software and services.

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