What is Aryel?
Aryel provides a comprehensive platform for creating and managing augmented reality (AR) advertising campaigns. It allows users to develop high-impact, immersive ad creatives, including product-centric 3D/AR ads, wearable ads, 360 expandable ads, AR advergames, AR quizzes, and camera effects, designed to capture attention and drive user action. The platform integrates seamlessly with major ad servers, DSPs, and SSPs, facilitating distribution across existing advertising ecosystems.
Leveraging Artificial Intelligence, Aryel offers unique insights into campaign performance. Its AI Insights feature analyzes audience emotional responses, facial features, and product attention spots to understand the impact of ads better. Additionally, its Sonar™ tool uses GenAI and real-time data to craft optimized media plans, targeting high-intent audiences on premium publisher sites based on behavior, emotions, and demographics, enhancing ad relevance and effectiveness.
Leveraging Artificial Intelligence, Aryel offers unique insights into campaign performance. Its AI Insights feature analyzes audience emotional responses, facial features, and product attention spots to understand the impact of ads better. Additionally, its Sonar™ tool uses GenAI and real-time data to craft optimized media plans, targeting high-intent audiences on premium publisher sites based on behavior, emotions, and demographics, enhancing ad relevance and effectiveness.
Features
- AR Ad Creatives: Build various immersive ad formats like 3D/AR, Wearable Ads, 360 Expandable Ads, AR Advergames, AR Quizzes, and Camera Effects.
- AI Insights: Analyze audience emotional responses, facial features, and product attention spots using AI and AR.
- Sonar™: Leverage GenAI for media planning based on behavior, emotions, and demographics to target high-intent audiences.
- Broad Ad Network Compatibility: Integrate seamlessly with major Ad Servers, DSPs, and SSPs (e.g., Google DV360, The Trade Desk, Xandr).
- Aryel+: Extend AR experiences beyond ads to e-commerce, live events, newsletters, packaging, and print media.
- Multi-Platform Integration: Connect with tools like Shopify, WooCommerce, HubSpot, Salesforce, Mailchimp, etc.
Use Cases
- Creating immersive AR advertising campaigns for various industries.
- Enhancing ad engagement and click-through rates with interactive formats.
- Gaining deeper audience understanding through AI-driven emotional and facial feature analysis.
- Optimizing media buying and audience targeting using GenAI.
- Implementing virtual try-on experiences for products.
- Developing branded AR mini-games and quizzes for campaigns.
- Integrating AR experiences into e-commerce platforms and other marketing channels.
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