What is ArtsAI?
ArtsAI offers a comprehensive platform leveraging patented artificial intelligence to enhance advertising effectiveness. It specializes in cross-channel attribution, tracking conversions from website and in-app interactions across various media types including CTV, video, audio, podcasts, and display advertising, using privacy-safe machine learning methods. The platform enables AI-driven personalization of ad creatives (CTV, video, display, audio), automatically assembling message components to best resonate with individual user profiles and optimizing from numerous combinations in real-time.
The system provides detailed reporting, including last touch, multi-touch, and cross-platform attribution, offering valuable insights into campaign performance and customer journeys. It includes tools for creative authoring, automated tag creation, and advanced analytics to identify optimization opportunities. The AI Boost feature specifically analyzes data to suggest ways to increase conversions through better targeting, reach expansion, and creative personalization, aiming to significantly improve Return on Ad Spend (ROAS).
Features
- Cross-Channel Attribution: Provides privacy-safe, machine learning attribution for website and in-app conversions across CTV, video, audio, podcast, and display media.
- AI Personalization: Automatically assembles and optimizes CTV, video, display, and audio ad creatives based on individual user profiles and performance data.
- Actionable Insights & AI Boost: Patented AI technology uncovers hidden data patterns and provides specific recommendations for optimizing targeting, reach, and creative elements to increase ROI.
- Unified Audio Measurement: Offers a single solution for measuring streaming audio, podcast, and terrestrial broadcast radio campaigns with one ad tag.
- End-to-End Campaign Tools: Includes creative authoring tools, automated tag creation, real-time reporting, and advanced analytics.
- Predictive Targeting: Recommends targeting adjustments based on performance analysis to improve campaign effectiveness.
- Incrementality Lift Measurement: Measures the true impact of advertising efforts.
Use Cases
- Optimizing advertising campaigns across multiple channels (CTV, video, audio, display).
- Personalizing ad creatives at scale for different audience segments.
- Measuring the effectiveness and ROI of podcast and streaming audio advertising.
- Understanding the full customer journey and attribution across digital touchpoints.
- Reducing customer acquisition costs through data-driven optimization.
- Improving Return on Ad Spend (ROAS) for digital marketing initiatives.
- Generating actionable insights to enhance marketing strategies.
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