What is Apphud?
Apphud is a comprehensive revenue data suite designed to manage every aspect of in-app subscriptions for mobile applications. It provides robust infrastructure for integrating and handling cross-platform in-app purchases on iOS and Android, with features like receipt validation and remote product configuration. The platform offers real-time analytics with detailed visualizations, cohort analysis, and advanced filters to track key metrics such as MRR, ARPU, churn, and refund rates with 99.9% accuracy.
Additionally, Apphud includes marketing solutions like A/B pricing tests, push notifications, and web-to-web campaigns to enhance user engagement and reduce churn. It supports integrations with over 20 third-party tools for attribution and data export, and provides tools for refund management and LTV predictions to optimize revenue strategies. The platform is built for scalability, trusted by thousands of apps to streamline subscription management and drive growth.
Features
- Real-time Revenue Analytics: Track MRR, ARPU, churn, and refund rates with 99.9% accuracy using detailed dashboards and charts
- Cross-platform Infrastructure: Integrate in-app subscriptions on iOS and Android with lightweight SDKs and receipt validation
- A/B Pricing Tests: Experiment with different prices and paywalls to find optimal combinations for maximizing profit
- Cohort and Funnel Analysis: Measure paid user retention and identify bottlenecks in monetization funnels
- 20+ Integrations: Connect with MMPs, BI tools, and other platforms to send subscription events and simplify ad performance measurement
- Web-to-Web Campaigns: Create custom workflows and launch campaigns without coding skills using Apphud Flow
- Push Notifications: Automate rules for customer retention with special discounts and surveys
- Refund Management: Streamline refund requests on the App Store with automated processes to reduce revenue loss
- LTV Predictions: Gain insights into customer lifetime value to optimize marketing strategies and resource allocation
- Advanced Filters: Segment data by user acquisition channel, age, location, and other properties for granular insights
Use Cases
- Optimizing in-app subscription pricing through A/B testing
- Analyzing app revenue metrics to make data-driven decisions
- Reducing customer churn with automated push notifications and win-back campaigns
- Managing refund requests efficiently to minimize revenue loss
- Launching web-to-web marketing campaigns without coding
- Integrating subscription data with third-party analytics and marketing tools
- Predicting customer lifetime value to tailor marketing strategies
- Tracking ad performance and attribution for Apple Search Ads and social media campaigns
FAQs
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What is Monthly Tracked Revenue (MTR)?
Monthly Tracked Revenue is calculated across all apps as the revenue in USD reported to Apphud during one billing period before Apple cut, counting only real transactions (sandbox purchases are not counted). -
What happens if I exceed the MTR included in my plan?
If you exceed the MTR on a paid plan, you will be charged an overage rate (e.g., $9.99 per additional $1,000 MTR on the Pro plan). On the Free plan, exceeding $10,000 MTR leads to a grace period after which subscription renewals are not tracked and dashboard access is lost. -
What are the key differences between the paid plans?
Paid plans (Pro, Expert, Enterprise) offer additional features like advanced reports, experiments, integrations, LTV predictions, and more seats. The Enterprise plan includes premium support and custom pricing for high MTR. -
Does Apphud support both iOS and Android?
Yes, Apphud provides lightweight open-source SDKs that work seamlessly on both iOS and Android, supporting cross-platform apps. -
Can I integrate Apphud with other tools?
Yes, Apphud offers over 20 integrations with MMPs, BI tools, and other platforms to send subscription events and simplify data management.
