What is Adapty?

Adapty offers a comprehensive suite of tools designed to simplify in-app purchase integration and optimize revenue for mobile applications. Its developer-friendly SDK allows for seamless implementation of subscriptions across multiple platforms like iOS, Android, React Native, Flutter, and Unity, handling complexities such as free trials and refunds without extensive server-side coding. The platform streamlines the entire subscription lifecycle, reducing development time and effort significantly.

Beyond simplifying integration, Adapty empowers app owners and marketers with robust tools for growth. It features a no-code paywall builder, A/B testing capabilities for paywalls and pricing, user targeting, and localization options, all manageable without requiring app updates. Advanced analytics provide real-time insights into key metrics like revenue, LTV, and churn, complemented by AI-powered predictions to inform strategic decisions and maximize monetization potential. Adapty also helps reduce revenue loss through features like Refund Saver and facilitates data synchronization with various analytics and attribution services.

Features

Subscriptions SDK: Integrate in-app purchases easily across iOS, Android, React Native, Flutter, and Unity with a simple SDK.
No-code Paywall Builder: Create and manage native paywalls for different platforms without coding.
A/B Testing: Experiment with paywalls, pricing, and features to optimize conversion and revenue.
Revenue Analytics: Track real-time subscription metrics like revenue, ARPU, churn, and LTV.
AI LTV and Revenue Predictions: Leverage AI for predictive insights into customer lifetime value and future revenue.
Refund Saver: Automatically shares user activity data with Apple to help reduce refund rates.
Integrations: Sync subscription event data with analytics, attribution, and marketing platforms.
Remote Config: Manage paywalls, targeting, and localization without needing app releases.

Use Cases

Integrating in-app subscriptions into mobile applications.
Optimizing paywall design and pricing through A/B testing.
Analyzing mobile app subscription revenue and user LTV.
Reducing customer churn and refund rates for app subscriptions.
Personalizing paywalls for different user segments.
Managing cross-platform subscriptions seamlessly.
Forecasting future revenue and LTV using AI predictions.
Building web-to-app subscription funnels.

FAQs

What is MTR (Monthly Tracked Revenue)?

MTR is the amount of revenue tracked by Adapty (in USD, before the platform cut) during one billing month. This includes paid subscriptions, renewals, and one-time purchases.
What happens if my MTR exceeds $10K on the Free plan?

Adapty will continue handling purchases and receipt validation, but access to other features like the Dashboard and Reports will be restricted until you upgrade your plan.
Does Adapty replace Apple or Google payment processing?

No, Adapty simplifies and secures the payment infrastructure, but all payments are still processed by Apple or Google.
Will the SDK stop working if I have a billing issue?

No, Adapty continues to handle purchases and receipt validation even with billing issues. You'll be prompted with a paywall, and upon payment, full feature access is restored.