Trendtracker
vs
Trendata
Trendtracker
Trendtracker is a strategic intelligence platform that leverages artificial intelligence to automate the process of trend discovery, tracking, and forecasting. Trusted by industry leaders like PepsiCo and Manulife, it helps organizations save time, effort, and resources in strategic trend research.
The platform analyzes vast amounts of online data from over 12,000 sources, including academic research papers, patents, and news publications, converting this information into actionable insights. Trendtracker's AI engine eliminates human bias, providing quantified trend metrics and tailored analysis, empowering companies to anticipate disruptive trends and make proactive decisions.
Trendata
Trendata is an AI-powered market intelligence platform designed to provide businesses with a comprehensive understanding of their market and customers. By analyzing five billion daily search queries, Trendata offers valuable insights into market trends, consumer behavior, and competitor strategies.
The platform delivers predictive intelligence, allowing businesses to anticipate market shifts and customer needs. This helps in making informed strategic decisions, optimizing product development, and refining marketing approaches for greater success and customer loyalty.
Trendtracker
Pricing
Trendata
Pricing
Trendtracker
Features
- Trend Board: Proactively manage trends with custom trend boards for any analysis challenge.
- Trend Scoring: Eliminate human bias from trend research with AI-driven Trend Metrics.
- Trend Insights: Empower your strategic research with 360° in-depth trend analysis.
- Trend Radar: Elevate your trend monitoring with automated Trend Radars.
- Smart Surveys: Merge human intelligence with AI-powered trend scoring.
- Data Monitoring: Access to hundreds of millions of online publications.
Trendata
Features
- Market Insights: Discover market potential and predict future trends.
- Consumer Insights: Understand customer behavior and preferences.
- Competitor Insights: Analyze competitor performance and strategies.
- Market Size: Understand your market's history and predict its future.
- Market Growth: Explore growth trends over four years with monthly updates.
- Market Share: Monitor market share changes across regions and categories.
- Product Analysis: Gain insights into product demand and customer behavior.
- Trending Products: Identify popular products with a 12-month predictive forecast.
- Customer Pain Points: Explore customer challenges to create tailored solutions.
- Trending Competitors: Identify new competitors and niche markets early.
- Brand Popularity: Understand your brand’s evolution and popularity trends.
- Brand Associations: Uncover insights into customer brand preferences.
Trendtracker
Use cases
- Trend Analysis & Forecasting
- Strategic Foresight & Planning
- Technology Scouting
- Risk Management
- Innovation Management & Product Development
- Investment Trend Analysis
- Market and Consumer Insights
Trendata
Use cases
- Optimize inventory and pricing strategies.
- Refine marketing strategies based on brand popularity and associations.
- Develop new products based on identified customer pain points and trending products.
- Identify and target emerging regions for business expansion.
- Monitor market share and gain a competitive advantage.
- Create tailored solutions by understanding customer challenges.
- Develop product strategies based on data-driven insights.
- Analyze competitor performance across all product categories.
Trendtracker
FAQs
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What kind of data is available in Trendtracker?
Our advanced AI algorithms scan over 12,000 sources globally and analyse more than 250 million documents, including: Academic research papers, Patents, Corporate news, Industry news, Newspapers, Social Issues, Macro forces, Consumer news.What kinds of trends can I search for?
Our trend database contains: Scientific trends: Medicine & Pharmacy, Genetics, Sustainable Energy, etc. Social trends: Equality & Inequality, Diversity & Inclusion, Migration & Immigration, etc. Political trends: Globalisation & Deglobalisation, Geopolitics, International Conflict & War, etc. Technological trends: Financial Technology, Information & Communication Technology, Algorithms & Computing, etc. Economic trends: Consumer Behavior & Experience, Business Models & Ecosystems, Investment & Funding, etc. Legal trends: New Regulations & Directives, Privacy, Compliance, etc. Environmental trends: Environmental, Social and Governance (ESG), Sustainable Development Goals (SDG), Corporate Social Responsibility (CSR), etc.How many trends are available in Trendtracker?
Our trend database covers +3000 trends, encompassing social, economic, political, scientific, technological, legal, environmental, and ethical subjects.Who uses Trendtracker?
Trendtracker is used by global leaders such as Pepsico, Procter & Gamble, UEFA, Zurich Insurance Group, the Geneva Association, Deloitte, BNP Paribas, Umicore and many others. Read more about it here. Professionals from strategy, innovation, R&D, corporate development, market intelligence, private equity, risk management, and M&A teams rely on Trendtracker to track the latest market trends and make strategic decisions. Industries we typically work with, but are not limited to, include: insurance, consumer goods, media & entertainment, sports, energy, health & pharma, government & public sector, transport & logistics, telecommunication, and consulting.Is there a free trial of Trendtracker available?
Yes, we offer a two-week free trial to try out the Trendtracker platform.
Trendata
FAQs
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How do you decide which plan to choose?
Generally, if you're selling consumer goods, the Trendata Insights plan is a great starting point. For service-based businesses, Custom Insights is recommended. Our sales team can discuss your specific challenges to find the optimal solution.What kind of insights will you get?
You will gain access to real-time market trends, competitor strategies, customer behavior, untapped markets, and a clear understanding of the market landscape, all powered by AI-driven market intelligence.What if you want additional consultancy later?
We provide customized services. Simply reach out to us, and we will work closely with you to extract the pertinent insights that align with your specific goals.Is it possible to get some support with onboarding for Trendata Insights?
Yes, we offer onboarding support through our online Academy and our dedicated support team.How many users are included in the plans?
Unlimited. We believe that access to our insights will enable businesses to develop better products, services, and experiences.
Trendtracker
Trendata
