MidFunnel
VS
Outfunnel
MidFunnel
MidFunnel is designed to streamline the sales follow-up process for small and mighty sales teams. It provides tools to create timely, personalized follow-ups, integrating with CRM, email, calendar, and meeting recorders to centralize deal information.
The platform offers features like suggested templates, follow-up assistants for various deal stages, and real-time monitoring of prospect activity. It's built to optimize every aspect of sales follow-up, from post-meeting communications to addressing stalled deals, enabling sales representatives and managers to focus on closing.
Outfunnel
Outfunnel is a platform designed to connect and synchronize sales and marketing data across various tools. It facilitates seamless integration between Customer Relationship Management (CRM) systems and other applications such as email marketing platforms, spreadsheets, and lead form tools. The primary goal of Outfunnel is to eliminate manual data entry and prevent broken workflows, thereby unifying sales and marketing information. This synchronization ensures that data like contacts and engagement metrics are consistently updated across all connected platforms.
By providing a unified view of customer interactions, Outfunnel helps businesses save time and simplify their reporting processes. The platform offers capabilities like recording email engagement directly within the CRM, tracking website visitor activity, and implementing lead scoring. These capabilities give sales teams more context about their leads, enabling them to prioritize efforts effectively. Unlike generic workflow automation tools, Outfunnel is purpose-built for sales and marketing, offering deeper and easier-to-set-up integrations specifically tailored to these workflows.
Pricing
MidFunnel Pricing
MidFunnel offers Contact for Pricing pricing .
Outfunnel Pricing
Outfunnel offers Free Trial pricing with plans starting from $29 per month .
Features
MidFunnel
- Macro Recap: Integrates CRM, email, calendar, and meeting recorder data for a real-time snapshot of each deal.
- Methodical Prioritization: Automatically prioritizes follow-up tasks to focus on the most important deals.
- Modular Emails: Offers granular control over each section of follow-up emails for customized messaging.
- Meta Templates: Creates templates with AI prompts as snippets, allowing for personalized and adaptable email content.
- Mach Speed: Sub-100ms load times for quick access and efficient follow-up management.
- Motive Signals: Monitors prospect online activity to identify signs of intent and enable timely engagement.
Outfunnel
- Data Sync: Syncs contacts, engagement, and lead forms between CRM, marketing automation, lead form, and reporting tools.
- Web Tracking: Tracks website visitor activity to provide sales teams with context on lead behavior.
- Lead Scoring: Calculates lead scores based on synced contact data and engagement to identify high-potential leads.
- CRM Integration: Offers deep integrations with popular CRMs including Pipedrive, HubSpot, Salesforce, and Copper.
- Email Engagement Recording: Records email opens, clicks, and other engagement metrics directly in the CRM.
- Purpose-Built for Sales & Marketing: Designed specifically for sales and marketing workflows, offering deeper and easier setup than generic automation tools.
Use Cases
MidFunnel Use Cases
- Creating personalized follow-up emails after meetings.
- Managing follow-ups for on-track, at-risk, or stalled deals.
- Tracking prospect engagement to identify optimal follow-up timing.
- Streamlining the follow-up process for sales teams.
- Improving sales pipeline management and deal progression.
Outfunnel Use Cases
- Automating contact synchronization between CRM and email marketing platforms like Mailchimp or ActiveCampaign.
- Providing sales teams with real-time email engagement data (opens, clicks) within their CRM.
- Tracking website visitor activity and linking it to CRM contacts for better lead intelligence.
- Implementing automated lead scoring to help sales teams prioritize leads based on engagement and fit.
- Unifying sales and marketing data for streamlined reporting and a comprehensive view of the customer journey.
- Connecting lead generation forms (e.g., Facebook Lead Ads, LinkedIn Lead Gen Forms, website forms) directly to the CRM.
MidFunnel
Outfunnel
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