Adsata VS GazeRecorder

Adsata Pricing

GazeRecorder Pricing

Adsata

• Webcam Eye-Tracking: Conduct eye-tracking studies using standard webcams.
• Heatmaps: Visualize aggregated gaze data to identify areas of high and low attention.
• Hexbins: Group and compare eye-tracking data sets using hexagonal bins for clear visualization.
• Path Plots: Track the sequence and path of user gazes to understand navigation patterns.
• Fixation Metrics: Analyze the location, duration, and sequence of fixations automatically.
• Remote Participation: Allow participants to join studies online from anywhere, anytime.
• GDPR Compliant: Ensures data privacy by processing information locally in the browser.
• Insights Dashboard: Access visualizations and metrics for analyzing user behavior.
• Raw Data Export: Option to export raw eye-tracking data for further analysis (available in paid plans).

GazeRecorder

• Webcam Eye Tracking: Utilizes standard webcams for eye tracking on desktops, laptops, and mobile devices.
• Heatmap Generation: Creates visual heatmaps showing areas of highest visual attention.
• Session Recording: Records user sessions, including screen activity and gaze points.
• Remote Testing: Allows participants to join studies remotely using their own devices.
• Areas of Interest (AOI) Analysis: Provides quantitative data on attention paid to specific design elements.
• A/B Testing Support: Enables testing of different design variations to compare performance.
• Real-time Gaze Tracking: Offers live monitoring of user gaze.
• Multi-person Tracking: Capable of recognizing and tracking multiple individuals in the same frame.
• AI-Powered Analysis: Employs AI and machine learning for accurate gaze prediction.

Adsata Use Cases

• Improving website and online shop usability and conversion rates.
• Making data-driven design decisions based on objective user feedback.
• Gaining insights into the effectiveness of marketing campaigns.
• Conducting market research to understand consumer perception.
• Facilitating academic research using eye-tracking data.
• Testing user experience (UX) remotely and scalably.

GazeRecorder Use Cases

• Website UX Testing: Analyze user navigation, engagement, and identify usability issues.
• Advertising Effectiveness Analysis: Measure visual impact and attention on ad creatives.
• Packaging & Shelf Testing: Optimize product design visibility and appeal in simulated retail environments.
• Market Research: Understand consumer behavior and visual preferences.
• Design Optimization: Evaluate and improve mockups, layouts, and digital interfaces based on attention data.
• Conversion Rate Optimization: Identify if key elements like CTAs are noticed.
• Academic Research: Conduct studies on visual perception, attention, and human-computer interaction.

Adsata FAQs

• Is Adsata GDPR compliant?

  Yes, Adsata is fully GDPR compliant. Eye-tracking data is processed in real-time in the participant's browser, and no facial codings, video recordings, or images leave the end device.
• How accurate is the webcam eye-tracking?

  Tests show that 95% of the data points collected by Adsata fall within a radius of 110-150 pixels of the actual gaze point, with an average accuracy around 128 pixels.
• Do participants need special hardware?

  No, participants only need a standard webcam. No expensive eye-tracking hardware is required.
• Can I conduct studies with participants anywhere?

  Yes, the platform allows participants from all over the world to take part in your eye-tracking study online, whenever they want.
• What kind of visualizations does Adsata offer?

  Adsata provides heatmaps, hexbins, path plots, and fixation metrics to help visualize and understand user behavior.

GazeRecorder FAQs

• How does GazeRecorder's webcam eye-tracking work?

  It uses image processing, machine learning algorithms, and deep neural networks to analyze images from a standard webcam, predicting the user's gaze location on the screen.
• Do I need special hardware to use GazeRecorder?

  No, GazeRecorder works with standard webcams found on most PCs, laptops, and the front-facing cameras on mobile devices.
• Can GazeRecorder track more than one person at a time?

  Yes, the underlying GazeCloud technology is capable of recognizing and tracking multiple people within the same camera frame.
• What kind of insights can I get from GazeRecorder?

  You can get insights through gaze heatmaps, gaze point recordings, session replays, and quantitative analysis of Areas of Interest (AOIs) to understand user attention and behavior.
• Is it possible to conduct tests remotely with participants?

  Yes, the platform supports remote testing, allowing participants to take part in studies using their own devices from anywhere.

Uptime Monitor

Uptime Monitor