Wistia Your complete video marketing platform

What is Wistia?

Wistia provides businesses with a robust platform for managing their entire video marketing lifecycle. It enables users to create professional-looking videos directly within their browser using integrated recording and editing tools, facilitating team collaboration throughout the process. The platform offers high-quality, ad-free video hosting with customizable players, ensuring smooth playback and brand consistency across all embedded locations. Features are designed to support easy organization and management of video assets.

Beyond creation and hosting, Wistia incorporates powerful marketing and analytics capabilities. Users can leverage tools for lead generation, video SEO optimization, and engagement tracking to maximize the impact of their video content. The platform provides detailed analytics, including video heatmaps and A/B testing options, offering insights into viewer behavior and video performance. It also supports seamless integration with various marketing automation platforms and tools, allowing businesses to incorporate video effectively into their broader marketing strategies and workflows, including hosting professional webinars.

Features

Video Hosting: Ad-free hosting with customizable player and fast playback.
Video Creation Tools: Browser-based screen and webcam recording, video editing (including text-based editing), and collaboration features.
AI-Powered Features: Includes AI video chaptering, AI social clips generation, AI script generator, automated transcripts/captions, speech enhancement, and AI video dubbing.
Video Marketing: Lead generation forms, customizable CTAs, video SEO optimization, and email integration capabilities.
Webinar Hosting: Host live events with registration, multiple panelists, interactive tools (chat, Q&A, polls), custom branding, and marketing automation integration.
Video Analytics: Detailed performance tracking, including heatmaps, A/B testing, embed location analytics, and integration with Google Analytics.
Integrations: Connects with marketing automation (HubSpot, Marketo, Pardot), CRM, email providers, social media platforms, and offers a developer API.
Media Management: Tools for organizing videos with folders, filters, tags, and options for managing team access and permissions.
Customizable Player: Adjust player color, controls, and branding (including removing Wistia logo on paid plans).

Use Cases

Hosting marketing and sales videos on websites.
Creating and hosting online courses or training materials.
Running live webinars for lead generation and audience engagement.
Generating leads directly from video content.
Analyzing video performance to optimize marketing strategies.
Collaborating on video creation and feedback within teams.
Improving video accessibility with automated transcripts and captions.
Creating internal communication or documentation videos.
Repurposing long-form content into short social clips using AI.

FAQs

Is the Wistia Free Plan really free?

Yes, the Free Plan is free forever, not a trial. It includes 10 media uploads, 200 GB of monthly bandwidth, basic analytics, and player customization.
What is the difference between included media and the total media limit?

Included media is the number of files you can upload at no extra charge on your plan. Once you exceed this, you can upload more for a small additional cost per file, up to the total media limit for your specific plan.
Will I be charged for bandwidth overages?

Each plan has a specific bandwidth limit (e.g., 200 GB for Free, 1 TB for Plus/Pro/Advanced). If you exceed your limit, Wistia will notify you and offer the option to upgrade to a plan with a higher limit.
Can I purchase specific features a-la-carte?

No, features cannot be purchased individually. Wistia plans are designed to align with different stages of video usage, bundling relevant features together.
What counts as a media file in Wistia?

Any file you upload, primarily video or audio files, counts towards your media limit.