Winware Transform Content Performance with Real Buyer Feedback

What is Winware?

Winware is a platform that empowers marketers to gather feedback on their content from a Content Advisory Board composed of actual, LinkedIn-verified buyers. This allows for the transformation of content performance before publication. The platform addresses the common marketing challenge of relying on guesswork by providing direct, qualitative insights into why content succeeds or fails.

Winware integrates AI to instantly summarize feedback, offering tailored strategies, and suggesting tweaks with supporting quotes from participants. It goes further by generating ready-to-use content assets tailored to a specified target audience. This approach eliminates content debates and ambiguity by enabling teams to justify strategies with data-backed audience feedback.

Features

Content Advisory Board: Create a panel of verified prospects or buyers for ongoing content feedback.
AI-Powered Analysis: Instantly summarizes feedback with participant quotes and provides tailored content strategies.
Automated Content Creation: Generates ready-to-use content assets based on audience feedback.
Participant Sourcing: Option to use internal stakeholders, existing customers, or Winware-sourced, LinkedIn-authenticated prospects.
Rapid Turnaround: 48-hour testing turnaround for quick content iteration.
Lead Generation: Re-purpose test participants into qualified leads.

Use Cases

Validating content strategies and priorities.
Improving existing content pieces and campaigns.
Generating new content ideas based on audience feedback.
Streamlining content creation processes.
Generating qualified leads from test participants.

FAQs

What types of content can I test with Winware?

You can test various types of content, including web pages, product videos, webinars, blogs, one-pagers, pitch decks, and even competitors' content.
How are participants sourced for testing?

You can use internal stakeholders, existing customers, or let Winware source prospects for you. All Winware-sourced participants are LinkedIn-authenticated.
How long does it take to get results from a test?

Winware offers a 48-hour testing turnaround.