Walnut Interactive Demo Platform to Bring Product Stories to Life

What is Walnut?

Walnut provides an interactive demo platform enabling businesses to create compelling product stories. It facilitates the creation, editing, personalization, and scaling of interactive product demos tailored for various use cases, segments, and teams. The platform allows users to showcase products effectively by embedding interactive tours on websites or sharing them through multiple channels, aiming to generate high-intent leads and enhance the buyer experience.

Beyond creation and sharing, Walnut offers data-driven insights to analyze product content performance and understand buyer journeys. It integrates with existing tech stacks, including CRM systems like HubSpot and Salesforce, providing comprehensive views of interactions. The platform emphasizes efficiency, enabling teams like marketing, presales, sales, and customer success to deliver standardized, stable, and engaging product experiences, from initial prospect engagement to customer onboarding and feature adoption. Walnut maintains enterprise-grade security standards, including SOC 2 compliance.

Features

Interactive Demo Creation: Build true-to-life, customizable product demos without code.
Demo Personalization & Scaling: Easily edit, personalize, and update demo content for different audiences and use cases.
Product Content Sharing: Embed demos on websites or share via various channels.
Demo Analytics: Analyze content performance and buyer journey interactions.
Integrations: Connect with tech stacks including HubSpot, Salesforce, ZoomInfo, Clearbit, 6Sense, and Demandbase.
Playlists: Curate and share collections of demos, videos, and documents.
Walnut Uncover: Identify anonymous companies viewing demos and integrate data into CRM.
Capture Figma: Transform Figma designs into interactive demos (via Anima add-on).
Video Overlay: Add video elements to demos (Add-on).
Advanced Translations: Localize demo guides into numerous languages (Add-on).

Use Cases

Embedding interactive product tours on marketing websites.
Creating personalized and bug-free sales demos.
Scaling the creation of standardized demos for presales teams.
Developing engaging interactive tutorials for customer onboarding.
Building feature walkthroughs to increase product adoption.
Sharing product content early in the buyer journey.
Analyzing demo engagement to optimize sales and marketing strategies.

FAQs

What does implementation/onboarding look like?

You get access from day one. Asynchronous onboarding paths are provided for all customers. Pro and Enterprise packages include onboarding workshops, demo strategy crafting, and success measurement formulation with the Walnut team.
What type of support does Walnut offer?

Walnut offers technical support via online forms, email, and calls. Pro package includes a dedicated CSM and professional services hours. Enterprise plan adds a dedicated account team, ongoing technical services, and optional on-site support. A Knowledge Base and customer webinars are also available.
What if I don’t fit into one of the standard packages?

Each package can be customized to meet specific needs. You can contact Walnut to discuss requirements and find a suitable solution.
What are Playlists?

Playlists allow you to bundle and share various product content like demos, videos, and documents in one place, useful for sharing before and after calls.
What is Walnut Uncover?

Walnut Uncover helps identify companies viewing your demos anonymously by integrating with data providers (ZoomInfo, Clearbit, etc.) and pushing this data to your CRM at the account level.