What is Valid?

Leveraging a unique blend of human expertise and proprietary AI tooling, this service offers an end-to-end solution for paid advertising management. It takes the complexities of ad campaigns entirely off the client's plate, starting from accurate attribution setup facilitated by forward-deployed engineers who ensure metrics are correctly configured and data flows seamlessly. This foundation allows for precise tracking and informed decision-making throughout the campaign lifecycle.

The approach extends to meticulous media buying across all relevant platforms, identifying the most effective channels and running ads with maximum precision to avoid common pitfalls like poor formatting. Creative development is handled by an expert design team, enhanced by continuous data analysis to identify successful elements and optimize ad creatives for engagement and conversion. Clients gain full transparency through custom-built, real-time performance dashboards, eliminating the need to wait for periodic reports. Furthermore, the service focuses on continuous improvement and scaling by proactively exploring and adding new channels, targeting options, and ad formats as soon as initial campaigns show positive results.

Features

Attribution Expertise: Forward deployed engineers ensure metrics are set up and data flows correctly.
Multi-Platform Media Buying: Relentlessly identifies the best platforms and runs ads with maximum precision.
Optimized, Data-Driven Creative: Expert human creatives produce captivating ads supercharged by data mining.
Real-Time Performance Dashboard: Delivers a custom dashboard tailored to client needs for constant performance visibility.
Continuous Optimization & Scaling: Proactively adds new channels, targeting, and formats to keep scaling.
Engineering Support: An in-house engineering team continuously adds features and tools.