What is Userlens?
Userlens offers a product intelligence platform designed to help businesses understand their customers by integrating both quantitative usage data and qualitative feedback. It analyzes what users do within a product by tracking activity, engagement trends, and feature adoption, providing insights specifically tailored for B2B SaaS companies. This allows businesses to spot engagement patterns and detect early signs of inactivity, potentially indicating churn risk.
Alongside product analytics, Userlens aggregates and extracts insights from various customer feedback sources, including user interviews, support tickets, and open feedback surveys. By combining user behavior data with direct customer feedback, the platform aims to provide a holistic view of the customer experience, revealing pain points, satisfaction drivers, and overall account health. This unified approach helps businesses make informed decisions based on a comprehensive understanding of their user base.
Features
- Product Analytics for B2B SaaS: Spot engagement trends, detect inactivity, and track feature adoption.
- Customer Feedback Analysis: Extract key insights from user interviews, support tickets, and surveys.
- Unified User Profiles: View user details, product usage, and feedback in one consolidated place.
- Churn Risk Identification: Detect early signs of customer inactivity and potential churn.
- Company-Level Dashboards: Gain an overview of user activity and feature usage within each customer company.
- Custom Cohort Creation: Segment the user base according to unique product-specific criteria.
- Qualitative Feedback Integration: Combine voice of customer data from multiple sources for a single source of truth.
- Company and Cohort Alerts: Receive notifications regarding specific customer segments or company activities.
- Ready-Made Dashboards: Access pre-built dashboards with industry-standard metrics and cohorts for B2B products.
Use Cases
- Analyzing user behavior within SaaS applications.
- Understanding and reducing customer churn.
- Tracking feature adoption and identifying popular features.
- Consolidating and analyzing customer feedback from multiple channels.
- Improving product development strategies based on user data.
- Monitoring the health and engagement of B2B client accounts.
- Segmenting users for targeted communication or analysis.
FAQs
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Is Userlens GDPR compliant?
Yes, as an EU company, Userlens states it complies with GDPR and regularly reviews its architecture, data flows, and agreements to ensure compliance. -
How does Userlens protect user data?
Userlens uses AES-256 encryption for data at rest and mandatory HTTPS for data in transit. Recordings are stored securely on EU servers, overseen by a dedicated data governance team.
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