What is Upshot.ai?

Upshot.ai provides a comprehensive user engagement platform tailored for both mobile and web applications. It equips product, digital, and marketing teams with tools to foster customer loyalty and drive business growth. The platform focuses on enhancing user experiences at every stage of the customer journey, from onboarding to retention. By enabling businesses to capture and analyze user data from various channels, Upshot.ai facilitates a deep understanding of customer behavior and preferences.

Leveraging analytics, segmentation, and personalized communication tools, Upshot.ai allows for targeted engagement strategies. It incorporates gamification elements like badges, quizzes, and leaderboards to motivate users and increase interaction. Furthermore, the platform offers features for collecting user feedback, managing rewards programs, and automating workflows through its journey builder. Predictive insights derived from machine learning help businesses anticipate user churn and optimize their engagement efforts for better conversions and product adoption.

Features

Analytics & Insights: Provides over 50 analytical reports and insights on user behavior, including custom reports and funnels.
Segmentation & Rule Engine: Allows grouping users based on behavior and real-time targeting.
Onboarding: Personalizes the onboarding experience using dynamic in-app guidance (images, videos, screen-tips).
Rewards & Loyalty: Implements behavioral reward programs using virtual currency or points.
Data Management: Captures user behavioral, demographic, psychographic, and transactional data from multiple channels.
Engagement & Communication: Sends personalized push/web notifications, email, SMS, WhatsApp & In-app messages.
Journey Builder: Creates automated workflows targeting specific segments with engagement nudges.
Prediction & ML Driven insights: Utilizes machine learning algorithms (LRFM, Regression, Time series, Clustering) to predict user churn and behavior patterns.
Gamification: Includes tools like badges, quizzes, opinion polls, mini-games, and leaderboards to motivate users.
Feedback and NPS: Collects user feedback through micro-surveys, opinion polls, feature ratings, and likes/dislikes.

Use Cases

Improving user onboarding experiences
Increasing user engagement and motivation via gamification
Enhancing user retention and reducing churn
Boosting product and feature adoption rates
Personalizing communication across multiple channels
Analyzing user behavior to optimize product experience
Collecting customer feedback for product improvement
Driving conversions through targeted promotions
Creating automated user journeys
Building customer loyalty programs

FAQs

How much time does it take to integrate Upshot.ai?

The integration process typically takes 3-4 weeks, including 1-2 weeks for strategy definition and 2-3 weeks for actual integration and testing.
How does the Upshot.ai SDK affect app performance and size?

The SDK is designed for negligible performance impact. It increases iOS app size by approximately 4MB and Android by 2.5MB.
How is data privacy handled by Upshot.ai?

Upshot.ai does not automatically capture PII. Clients decide what data is captured. Any captured PII like email/phone is masked. Data is stored securely in isolated containers on AWS, encrypted, and not shared with third parties.
How long is data retained on Upshot.ai servers?

Data is retained for 5 years (3 years accessible on dashboard, 2 years archived). Longer retention is possible at additional cost. Data can be exported upon leaving the service for a one-time cost.
How is pricing structured for Upshot.ai?

Upshot.ai uses a SaaS model with an annual contract. Pricing includes a one-time integration fee, standard platform cost, usage cost based on Monthly Active Users (MAU), and customer success operations cost. Customized pricing is possible based on selected features.