What is True ROAS?

True ROAS provides AI-driven ad tracking and attribution specifically tailored for e-commerce businesses, particularly those using Shopify and WooCommerce. The platform aims to deliver accurate data by tracking the entire customer journey, attributing sales correctly to the originating ads, even across different browsers and devices over extended periods. It leverages machine learning to process data points and connect conversions back to the specific ad or source, offering transparency into ad performance.

The system integrates with various e-commerce platforms and ad networks like Facebook and Google, feeding optimized data back to these platforms to enhance their campaign optimization algorithms. True ROAS offers a unified dashboard to manage ads and view key metrics, eliminating the need to switch between different ad managers. The setup process is designed to be quick, requiring minimal technical expertise, enabling users to start seeing results within a short timeframe.

Features

AI Attribution: Utilizes Promethean AI and machine learning for accurate e-commerce purchase attribution.
Comprehensive Ad Tracking: Tracks 100% of orders and maps the full customer journey.
Unified Ad Management Dashboard: Manage ads and view metrics across platforms in one place.
Fast Data Syncing: Delivers synced data every 5 minutes for quicker decision-making.
Ad Platform Optimization: Feeds accurate data back to Facebook and Google for improved ad optimization.
Multi-Platform Integration: Works with Shopify, WooCommerce, and other e-commerce systems.
Quick Setup: Simple installation process designed to take approximately 4 minutes.

Use Cases

Accurately measuring Return on Ad Spend (ROAS) for e-commerce campaigns.
Optimizing ad campaigns on platforms like Facebook and Google based on precise conversion data.
Understanding the complete customer journey across multiple touchpoints.
Reducing wasted ad spend by identifying underperforming ads quickly.
Scaling e-commerce advertising efforts profitably.
Managing multiple client ad accounts for marketing agencies.

FAQs

Who is TrueROAS for?

TrueROAS is designed for e-commerce advertisers using platforms like Shopify or WooCommerce, including store owners managing revenue streams and ad agencies managing multiple client accounts.
How does TrueROAS achieve better tracking accuracy?

It uses an advanced tracking algorithm and machine learning to map the entire customer journey across cookies, browsers, and IPs. AI processes this data using an e-commerce-specific attribution model to connect sales to the exact ad or source, even for long customer journeys.
Can I see the customer journey for each order?

Yes, the platform provides full transparency, allowing you to see every customer journey and refer it back to the specific order number in your store.
Can TrueROAS track conversions from sources other than paid ads?

Yes, the AI intelligently calculates the user's origin based on multiple data points, allowing tracking from sources like email, Google, TikTok, or Pinterest.
Does TrueROAS solve iOS tracking issues?

While it doesn't eliminate iOS tracking limitations entirely, TrueROAS aims to mitigate them by connecting every available data point to ensure maximum possible tracking accuracy.