Trūata - Unlock Data. Protect Privacy. Drive Growth.

Trūata Unlock Data. Protect Privacy. Drive Growth.

What is Trūata?

Trūata engineers privacy-enhancing solutions which integrate with existing infrastructure, fostering cross-departmental collaboration and effective data management. The solutions empower businesses to unleash powerful insights while complying with the highest global data protection standards.

Trūata's team of industry-leading experts are specialists in privacy risk assessment, de-identification, and the true anonymization of data. Trūata helps businesses to maximize data utility and minimize privacy risks, enabling data-driven strategies while maintaining customer trust.

Features

Trūata Calibrate: Automate risk assessments and perform forensically targeted privacy risk reductions.
Trūata Combined Analytics: Collaborative analytics exchange platform that enables businesses to safely share and access customer insights.
Trūata Anonymization Service (TAS): Anonymize and leverage data while meeting the highest global regulatory thresholds.
Trūata Pioneer Execute: Self-service analytics platform that enables organizations to generate on-demand business intelligence outputs that are privacy-compliant.
Trūata Pioneer Explore: Enables analysts and data scientists to run queries over sensitive data without ever seeing the underlying data.
Trūata Privacy Enhanced Analytics Platform (PEAP): Conduct analyses on anonymized transactional data via a SaaS-based platform.

Use Cases

Build consumer trust through transparent data use.
Facilitate seamless automation with intuitive technology.
Maximize data utility and minimize privacy risk.
Optimize marketing campaigns through data collaboration.
Unlock new revenue potential using shared customer insight

FAQs

What is data anonymization?

Data anonymization is a proactive solution for overcoming commercial challenges presented by stringent data privacy regulations and rising consumer concerns.