What is Trūata?
Trūata engineers privacy-enhancing solutions which integrate with existing infrastructure, fostering cross-departmental collaboration and effective data management. The solutions empower businesses to unleash powerful insights while complying with the highest global data protection standards.
Trūata's team of industry-leading experts are specialists in privacy risk assessment, de-identification, and the true anonymization of data. Trūata helps businesses to maximize data utility and minimize privacy risks, enabling data-driven strategies while maintaining customer trust.
Features
- Trūata Calibrate: Automate risk assessments and perform forensically targeted privacy risk reductions.
- Trūata Combined Analytics: Collaborative analytics exchange platform that enables businesses to safely share and access customer insights.
- Trūata Anonymization Service (TAS): Anonymize and leverage data while meeting the highest global regulatory thresholds.
- Trūata Pioneer Execute: Self-service analytics platform that enables organizations to generate on-demand business intelligence outputs that are privacy-compliant.
- Trūata Pioneer Explore: Enables analysts and data scientists to run queries over sensitive data without ever seeing the underlying data.
- Trūata Privacy Enhanced Analytics Platform (PEAP): Conduct analyses on anonymized transactional data via a SaaS-based platform.
Use Cases
- Build consumer trust through transparent data use.
- Facilitate seamless automation with intuitive technology.
- Maximize data utility and minimize privacy risk.
- Optimize marketing campaigns through data collaboration.
- Unlock new revenue potential using shared customer insight
FAQs
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What is data anonymization?
Data anonymization is a proactive solution for overcoming commercial challenges presented by stringent data privacy regulations and rising consumer concerns.
