What is Tracer?
Tracer is an advanced brand protection platform that leverages artificial intelligence to safeguard brands in the digital space. The platform combines AI agents, machine vision, and advanced digital tracing technologies to monitor and protect brands across multiple channels including domains, social media, app stores, websites, marketplaces, and paid advertising platforms.
At its core, Tracer offers customized solutions that help organizations combat counterfeiting, trademark infringement, and online impersonation. The platform features automated workflow systems, efficient enforcement mechanisms, and comprehensive data analysis capabilities, maintaining a remarkable 95% customer retention rate while providing actionable insights for better brand protection strategies.
Features
- AI-Powered Detection: Uses machine vision and image recognition for accurate infringement identification
- Multi-Channel Monitoring: Covers domains, social media, app stores, websites, marketplaces, and paid search
- Automated Enforcement: Streamlines takedown processes for identified violations
- TRACER® Graph Technology: Reveals brand abuse networks and illicit online campaigns
- Case File Management: Automatically generates digital evidence for legal proceedings
- Advanced Digital Tracing: Efficiently identifies and removes infringing listings
- Real-time Monitoring: Provides continuous brand protection across platforms
Use Cases
- NFT and Web3 fraud prevention
- Counterfeit product detection
- Executive and celebrity impersonation protection
- Digital product scam prevention
- Gray market monitoring
- Brand genericization protection
- Product launch and promotion fraud prevention
- Fake domain and website detection
FAQs
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What channels does Tracer monitor for brand protection?
Tracer monitors domains, social media, app stores, websites, marketplaces, paid search and advertising platforms, and NFT marketplaces & Web3 social channels. -
What is Tracer's customer retention rate?
Tracer maintains a 95% customer retention rate, which is above the industry average. -
How does Tracer's AI technology work?
Tracer's AI technology uses machine vision, image recognition, and advanced infringement correlation algorithms to detect violations and automate enforcement actions.
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