What is Terminus?
Terminus centralizes UTM management, allowing marketing teams to create, validate, and enforce structured UTM tracking across campaigns, emails, and advertising links. The platform enhances data accuracy by providing automated rules, including lowercase enforcement, required parameter checks, custom conventions, and URL validation, eliminating the common errors found in manual spreadsheet-based workflows.
With support for branded short URLs, bulk operations, permission controls, and a Chrome extension, Terminus offers a scalable solution for collaborative teams managing thousands of campaigns. Click reporting, auditing, and integration with major analytics platforms ensure comprehensive insights and compliance with organizational standards.
Features
- Consistent UTM Enforcement: Enforce naming conventions, required parameters, and lowercase values for error-free tracking.
- URL Validation: Automatically checks and corrects URLs to prevent broken links and mistakes.
- Branded Short URLs: Generate short, custom-branded URLs compatible with multiple domains.
- Bulk UTM Builder: Efficiently create and manage multiple UTM-tagged URLs at scale.
- Permission Controls: Assign granular access and tracking to team members for enhanced collaboration and auditing.
- Email Campaign Integration: Effortlessly attach UTMs to email campaigns across major providers.
- Chrome Extension: Add UTM tags from within browser email tools for streamlined usage.
- Click and Campaign Reporting: Monitor and analyze URL performance without additional website installation.
- QR Code Generator: Instantly produce trackable QR codes for campaigns.
- Grid Mode URL Builder: Advanced interface for efficiently creating complex URL sets.
Use Cases
- Centralizing UTM conventions and management for organizations with multiple marketing teams.
- Generating and tracking URLs for digital marketing, email, social, and advertising campaigns.
- Replacing error-prone Excel or Google Sheet-based tracking systems with a secure, scalable platform.
- Enforcing global campaign tracking standards for enterprise marketing teams.
- Rapidly attaching UTMs to outbound email campaigns across popular email platforms.
- Producing trackable branded short URLs and QR codes for offline or online promotions.
- Auditing and reporting on multi-channel campaign performance with granular permission controls.
FAQs
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Can I change my Terminus subscription plan at any time?
Yes, you can change your plan at any time and will immediately gain access to the features of the new plan. -
Will my credit card be charged during the free trial?
No, your card will not be charged if you cancel during the 21-day free trial period; charges apply only if you continue after the trial. -
How do I cancel my Terminus account?
You can cancel your account anytime in Account Settings. Cancellation before the trial ends ensures no charge; after, your card will not be billed again. -
What constitutes a user or user license in Terminus?
A user license is required for each team member with access to the account. Each individual can have separate credentials for security and auditing. -
What is a project within Terminus?
A project organizes URLs and UTMs, allowing separation of teams or clients while enabling shared conventions if needed.
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