Selma Make your money work for you

What is Selma?

Selma provides personalized investment management through an AI-powered financial advisor. It designs investment plans tailored to individual financial situations, goals, and life circumstances, recommending a long-term investment horizon of 5-10 years. The service focuses on creating globally diversified portfolios using Exchange Traded Funds (ETFs), rather than individual stock picking.

As an independent financial advisor, Selma emphasizes transparency with no hidden fees or kickbacks. The platform actively manages client portfolios, making adjustments based on market movements and evolving client needs. It also offers features like automatic rebalancing and active risk management. Recently, Selma introduced a "Swiss bias" customization option, allowing clients to focus more on Swiss companies and real estate within their portfolios.

Features

AI-powered financial advice: Get support from an AI financial advisor for investment decisions.
Personalised ETF investment portfolio: Receive a globally diversified investment plan tailored to your unique situation.
Automatic portfolio rebalancing: Ensures the portfolio stays aligned with the target allocation over time.
Active risk management: Monitors and manages investment risks proactively based on market conditions.
Independent, unbiased product selection: Prioritizes client interests by selecting investments without kickbacks.
Portfolio customisation: Allows adjustments like the "Swiss bias" to focus investments on specific markets.
Transparent pricing: Offers a clear fee structure based on investment amount with no hidden costs.
Holistic financial planning: Considers the user's overall financial picture.
Dedicated human support: Provides access to a support team for questions and assistance.

Use Cases

Building long-term wealth through managed investments.
Managing existing wealth with professional oversight and automation.
Planning for retirement with automated investment strategies.
Investing for beginners seeking guidance and automated portfolio management.
Diversifying investments globally using ETFs.
Customizing investment portfolios with specific regional focus (e.g., Swiss bias).

FAQs

Can I withdraw money or close my account at any time?

Yes, you can withdraw money or close your account at any point. Selling your investments and transferring the money can take up to one week. This process is included in Selma's fee and doesn't incur additional costs.
Is there a minimum investment amount?

Yes, you need a minimum of 2,000 CHF to start investing, and/or a minimum of 500 CHF for pillar 3a investments.
How does Selma help with tax reporting?

Selma provides a Swiss tax statement to assist with your tax reporting.