Sekel Tech Hyperlocal Discovery and Omni-Commerce Platform for Retail Growth

What is Sekel Tech?

Sekel Tech offers an all-in-one software solution tailored for multi-location businesses aiming to enhance their retail operations and online-to-offline customer journey. The platform focuses on improving hyperlocal visibility by ensuring brands stand out in local search results across major platforms like Google, Meta, Apple, and Bing. It helps manage online presence, store orders, and integrates various data points for a unified view.

The system provides capabilities including a Customer Data Platform (CDP), Customer Relationship Management (CRM), Dealer Management System (DMS), and electronic Point of Sale (ePOS) integration. This ensures comprehensive capture and integration of dealer, product, and lead data. Sekel Tech also facilitates demand generation through targeted hyperlocal campaigns, market listening, and retargeting features, aiming to increase walk-ins and sales conversions without charging platform fees on media spends.

Features

Hyperlocal Discovery: Enhances visibility in "Near Me" searches across multiple platforms (Google, Meta, Apple, Bing).
Unified Data Platform: Integrates CDP, CRM, DMS, and ePOS data for a complete view.
Demand Generation: Creates targeted Google and Meta hyperlocal campaigns, utilizes market listening, and enables retargeting.
SellrApp: Cloud-based Retail Management System (RMS) for business automation and real-time insights.
Store Locator & Microsites: Creates dedicated pages (including country, zone, state, city, locality levels) for each store.
Product Catalogue & Selector: Manages and displays product information effectively.
Review Management: Supports both product and location reviews.
Programmatic Bidding: Optimizes ad spend across Google and Meta using first-party data and merchant feeds.
Multi-Language Support: Generates pages in local languages.
Conversion Analytics: Tracks real-time sales conversions.

Use Cases

Increasing local search visibility for retail chains.
Managing customer data across multiple dealership locations.
Generating qualified leads and store walk-ins through targeted local advertising.
Automating retail operations for individual store outlets.
Unifying online presence and offline sales data for omni-channel retail.
Optimizing digital advertising spend for hyperlocal campaigns.
Managing product catalogues and reviews across numerous store locations.

FAQs

How can Sekel Tech help if we generate leads but lack visibility on their outcomes?

Sekel Tech offers robust analytics and tracking capabilities to monitor lead outcomes and optimise marketing efforts.
Our current lead generation suffers from high turnaround time (TAT) and junk data. How does Sekel Tech address this?

Sekel Tech streamlines lead generation and improves data quality to combat high TAT and junk data issues associated with traditional methods.
We achieve lead volume targets but struggle with lead quality and high Cost Per Lead (CPL). Can Sekel Tech help?

Sekel Tech improves lead targeting and qualification processes to enhance lead quality and reduce CPL, optimizing demand generation performance.
How does Sekel Tech handle acquiring and maintaining accurate location data for marketing?

Sekel Tech implements a robust location data management system, ensuring seamless integration with marketing systems and maintaining accurate, up-to-date store information.