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What is Retainful?
Retainful offers a comprehensive suite of email marketing tools tailored for e-commerce businesses. It empowers users to capture email addresses through targeted popups and sign-up forms, thereby growing their email list with qualified leads. The platform facilitates the nurturing of potential customers by converting visitors into buyers with automated welcome emails and thank you emails. It also enables businesses to schedule and send emails that are triggered automatically based on specific customer actions, saving time and ensuring timely communication.
A key aspect of Retainful is its ability to recover abandoned carts using pre-built workflows that track carts and send multiple email reminders. The software allows for customer segmentation based on various criteria, enabling the delivery of personalized and resonant email content. Users can design and send engaging newsletters with ready-made templates and a drag-and-drop email builder, supported by real-time analytics to monitor campaign performance and optimize strategies for better engagement and conversion.
Features
- Email Automation: Save time with pre-built automation workflows and send well-timed emails based on customer actions such as welcome sequences, order follow-ups, and thank you messages.
- Abandoned Cart Recovery: Automatically recover lost sales with pre-built workflows that track abandoned carts, send multiple email reminders, and offer single-click cart recovery.
- Email Campaigns & Newsletters: Design and send engaging newsletters and targeted email campaigns using a library of pre-designed templates and an intuitive drag-and-drop email builder.
- Sign-up Forms & Popups: Grow your email list by capturing email addresses with customizable popups and sign-up forms, featuring various triggers like scroll-depth and exit-intent.
- Customer Segmentation: Divide your email list into specific groups based on behavioral data, demographics, purchase history, and email engagement to deliver highly personalized content.
- Report & Analytics: Access real-time analytics to monitor campaign performance, track revenue generated, view cart recovery rates, and understand email engagement metrics.
- Dynamic Coupons: Boost conversion rates by automatically generating and embedding unique discount codes within automated emails like cart recovery sequences.
Use Cases
- Growing an email subscriber list for an online retail business.
- Automating a welcome email series to onboard new customers.
- Reducing cart abandonment rates through automated recovery emails.
- Sending personalized promotional offers to distinct customer segments.
- Maintaining customer engagement with regular, informative newsletters.
- Automating post-purchase communication for order confirmations and shipping updates.
- Re-engaging dormant customers with targeted win-back email strategies.
FAQs
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What is a Contact?
A contact is a single person or a customer that has an activity in the store, like abandoning a cart. Think of 1 email address as 1 contact. -
How is the total number of contacts calculated?
By counting the number of customers (a.k.a) emails stored in your account. Contacts that have unsubscribed or deleted will not be counted in your total. -
How many emails I can send?
You can send 10 times of your contact size in all paid plans. Example: If you have 10000 contacts, you can send 1,00,000 emails per month. In the free plan, this is limited to 500 emails per month. -
What happens when my contact limit reached?
Retainful will automatically bill you for your overages. Your campaigns and automations will continue to function as long as the overages are paid for. -
What eCommerce platforms does Retainful supports?
Currently, Retainful is available for WooCommerce, Shopify and Shopify Plus. The integration for BigCommerce and Wix will be available soon. We also have plans for an integration with Volusion & Magento.
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